Brand Manager, Shopper and Commerce Marketing

4 days ago

White Plains, Canada pladis Full time

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get started.
- If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team
- With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Godiva, Flipz, and Turtles.
- The Brand Manager, Shopper & Commerce Marketing is a critical team member to achieving this success as s/he will be responsible for assisting in developing, establishing and achieving the short
- and long-term shopper & commerce objectives and strategies for our brands.

The Brand Manager will be responsible for managing the development and execution of shopper & customer marketing strategy and tactics for the brands. The position will focus on increasing sales and market share by prioritizing shopper & commerce marketing activities relevant to the success of the brands.
- The Brand Manager, Shopper & Commerce Marketing will report into Senior Brand Manager, Shopper & Commerce Marketing and is a key member of the Americas Marketing Team.
- KEY ACCOUNTABILITY AND DELIVERABLES- Manage development and execution of marketing plans to achieve brands’ shopper and customer objectives across key accounts such as driving traffic, loyalty, conversion and basket size-
- Primary point of contact to shopper agencies, managing day to day relationships-
- Develop a deep understanding of the brands’ shoppers across key customers and channels, leveraging insights and data analytics-
- Manage business analytics (consumption, panel, qual & quant research) to drive brands’ shopper & commerce objectives across key customers through being able to translate learnings and insights into actionable recommendations-
- Help disseminate this knowledge base within the organization, and make sure it is embedded in the early phases of each (Sales/Trade, Marketing) plan-
- Work closely with Equity team to ensure connectivity across 360 brand activations via all Pull activities-
- Work closely with Sales team to develop strategies & tactics that Push the brands’ messages and products through the retailer to the shopper, maximizing our partnership and presence in key accounts-
- Responsible for the development and management of an Associate Brand ManagerSKILLS AND EXPERIENCE REQUIRED

Essential Criteria- Proven analytical skills and ability to understand and consider shopper marketing investment scenarios (e.g. plans, ROI analyses, etc).-
- Proven success in managing a broad range of shopper & customer marketing techniques/vehicles.-
- Ability to motivate individuals/team in pursuit of common objective.-
- Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them.-
- Ability to manage performance/coach/supervise others.-
- Ability to assess or analyze a situation and derive optimal path for action.-
- Extremely strong self-management and organization skillset.-
- Ability to exhibit strategic-level thinking, looking at the "bigger picture".-
- Willingness to travel when required.-
- Must exhibit a passion for the company’s vision, mission and values.-
- Experience preparing for Line Review, preferred experience presenting to buyer.-
- Strong understanding of what it takes to “win” in major brick & mortar retailers, including proven success supporting innovation launches.-
- Strong understanding of consumer behavior & shopper insights, retail dynamics, retailer media groups and digital media.-
- Leverage data to drive decision-making: Nielsen, customer shopper data, media marketing spend analyses, etc.-
- Maintain proficiency in social/digital metrics to provide direction on key tactics and optimization of campaigns in market, i.e. ROAS, CTR, CPC, CAC:LTV, etc.QUALIFICATIONS REQUIRED
- Essential Criteria- MBA preferred with 4 years or more of experience in Consumer Packaged Goods (CPG) OR BA/BS with 6 years of work experience in a similar role/function-
- M

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