Marketing Coordinator

1 week ago

White Point, Canada White Point Beach Resort Full time

Position
- Marketing Coordinator
- Job Details
- Full-time
- Job Start Date
- Immediately

White Point Beach is looking for a Marketing Coordinator to join our resort.

**Must reside and be able to legally work in Canada**

Located on Nova Scotia’s picturesque South Shore, White Point is a quintessential beachfront holiday experience - all year round. The Main Lodge is the heart of the property - sprawling, yet cozy, with crackling wood fires and warm, maritime hospitality.

**Role Summary**

This position offers the opportunity to work on a variety of exciting projects, including social media and digital marketing. This role reports directly to the Marketing Manager.

**Responsibilities**

Asset Development
- Develops concepts, graphics and layouts for product illustrations, logos, and website elements following WPBR branding standards for social media, digital advertising and print advertising- Produce copy for websites, digital advertising, print advertising and in-house collateral- Designs promotional/creative materials for digital advertising campaigns, such as web banners and for print campaigns, such as visual advertisements, posters, flyers, coupons, rack cards, etc. for various departments.- Ensures all work is compliant with the Occupational Health and Safety Act, policies/procedures and the Accessibility Act with specific knowledge for creating accessible PDF documents.- To maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.Digital Media
- Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.- Prepare and issue e-newsletters. Track and report campaigns.- Liaises with internal stakeholders and coordinates assets (content, photos, videos, digital templates).Promotions & Public Relations
- Responsible for all guest-facing signage (flyers, guestroom TVs, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, menus, compendiums etc.) - including design, coordination and printing.- Prepare for and participate in appropriate tradeshows.- Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.- Serve as the curator of White Point content and storytelling directly through White Point channels and indirectly through third-party providers.- Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunitiesBrand Standards
- Ensures work is engaging and distinctive within the destination tourism industry.- Provides regular weekly and/or monthly reports as required including status of all projects.- Knowledge of new and emerging design technologies to ensure state of the art processes are used.- Liaises with external printers to ensure deadlines are met and materials printed to the highest quality.- Adheres to WPBR file management protocol, maintaining well-organized, efficiently archived files.**Competencies**
- Creativity: Ability to produce visually appealing and original designs that align with brand standards.- Attention to Detail: Ensure all designs and content are accurate and meet the specified requirements.- Time Management: Effectively manage multiple projects simultaneously and deliver within the given timelines.- Communication: Excellent verbal and written communication skills to understand project briefs and collaborate with the team.- Technical Skills: Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, Canva) and social media management tools.- Adaptability: Ability to handle last-minute requests and changes in project scope.- Storytelling: Strong ability to create engaging and compelling content for various social media platforms.**Requirements**:

- Proven experience as a graphic designer and social media curator, with a portfolio showcasing a variety of design work and social media content.- Proficiency in graphic design software, Adobe Creative Suite or any other.- Understanding of design principles, typography, color theory, branding, and social media trends.- Ability to work independently and manage time effectively.- Strong communication skills to collaborate with team members and stakeholders.- Flexibility to handle urgent requests and adapt to changing project requirements.- Experience working in the hospitality or resort industry.- Familiarity with creating designs for both digital and print media.- Knowledge of current design and social media trends and best practices**Working Conditions**
- Maximum of 32 hours/week- Must be able to work flexible hours including days, evenings, nights, weekends and holidays- Stand, sit or walk for an extended period of time or for an entire shiftWhite Point Peach Resort is an equal opportunity employer committed to hiring a diverse workforce. WPBR is also committed to providing accommoda

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