Marketing Coordinator

6 months ago

White Point, Canada White Point Beach Resort Full time

Job Summary:
**Responsibilities**
- Providing efficient, attentive and friendly service to the guest
- Adherence to established standards
- Supervising and Ensuring staff are following established standards
- Practices good customer relations and suggestive selling
- Professional appearance and grooming
- Sensitive to guests needs and requests
- High quality of service provided
- Degree of guest acceptance and satisfaction
- Develops concepts, graphics and layouts for product illustrations, logos, and website elements following WPBR branding standards for social media, digital advertising and print advertising
- Produce copy for websites, digital advertising, print advertising and in-house collateral
- Designs promotional/creative materials for digital advertising campaigns, such as web banners and for print campaigns, such as visual advertisements, posters, flyers, coupons, rack cards, etc. for various departments.
- Ensures all work is compliant with the Occupational Health and Safety Act, policies/procedures and the Accessibility Act with specific knowledge for creating accessible PDF documents.
- To maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.
- Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.
- Prepare and issue e-newsletters. Track and report campaigns.
- Liaises with internal stakeholders and coordinates assets (content, photos, videos, digital templates).
- Responsible for all guest-facing signage (flyers, guestroom TVs, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, menus, compendiums etc.) - including design, coordination and printing.
- Prepare for and participate in appropriate tradeshows.
- Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.
- Serve as the curator of White Point content and storytelling directly through White Point channels and indirectly through third-party providers.
- Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
- Ensures work is engaging and distinctive within the destination tourism industry.
- Provides regular weekly and/or monthly reports as required including status of all projects.
- Knowledge of new and emerging design technologies to ensure state of the art processes are used.
- Liaises with external printers to ensure deadlines are met and materials printed to the highest quality.
- Adheres to WPBR file management protocol, maintaining well-organized, efficiently archived files.

**Competencies**
- Creativity: Ability to produce visually appealing and original designs that align with brand standards.
- Attention to Detail: Ensure all designs and content are accurate and meet the specified requirements.
- Time Management: Effectively manage multiple projects simultaneously and deliver within the given timelines.
- Communication: Excellent verbal and written communication skills to understand project briefs and collaborate with the team.
- Technical Skills: Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, Canva) and social media management tools.
- Adaptability: Ability to handle last-minute requests and changes in project scope.
- Storytelling: Strong ability to create engaging and compelling content for various social media platforms.
- Business acumen and positive mindset
- Communication/logistics management
- Organizational effectiveness
- Results oriented relationship builder
- Independent but collaborative when necessary

**Characteristics**
- Team player, ability to adapt to change and adversity
- Good sense of humour
- Executive maturity, professionalism and presence as a leader

**Requirements**:

- Proven experience as a graphic designer and social media curator, with a portfolio showcasing a variety of design work and social media content.
- Proficiency in graphic design software, particularly Adobe Creative Suite.
- Understanding of design principles, typography, color theory, branding, and social media trends.
- Ability to work independently and manage time effectively.
- Strong communication skills to collaborate with team members and stakeholders.
- Flexibility to handle urgent requests and adapt to changing project requirements.
- Experience working in the hospitality or resort industry.
- Familiarity with creating designs for both digital and print media.
- Knowledge of current design and social media trends and best practices

**Working Conditions**
- Maximum of 30 hours/week
- Must be able to work flexible hours including days, evenings, nights, weekends and holidays
- Stand, sit or walk for an extended period of time or for an entire shift

White Point Peach Resort is an equal opportunity employer committed to hiring a diverse workforce.

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