Head of Brand and Shopper Engagement, Pladis

5 months ago

White Plains, Canada pladis Full time

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get started.

PURPOSE:
To build cross-functional partnership with Marketing and Sales and develop capabilities within the existing marketing team.

KEY ACCOUNTABILITIES AND DELIVERABLES:
- Building relationships: Working with partners, such as distributors and agents, to establish and maintain relationships- Developing strategies: Creating strategies to increase brand awareness and customer engagement- Managing marketing: Managing a company's public relations and marketing efforts- Working with shop managers: Collaborating with shop managers to align on strategies, goals, and performance expectation- Identify and use tools to improve the relationship between an audience and a provider- Collaborate with cross-functional teams- Analyze data to determine which audience engagement techniques are successful and which need to be improved- Encouraging consumers to use or expand their use of a service or product- Developing relationships with users online, over the phone, or in person- Managing customer interactions- Providing solutions to customer issues

SKILLS AND EXPERIENCE REQUIRED:
- 8+ years of progressive experience in CPG or Food Industry- B.A./B.S. in Marketing is required;- Experience coaching and developing marketing professionals- Advanced analytical skills and experience harnessing technology to share insights and information- Strong interpersonal and communication skills- Ability to stand alone and influence both up and down within and outside the organization- Build from scratch mentality with the ability to institute new standardized processes and establish a consistent, disciplined approach to how we operate- A drive, commitment and sense of urgency that inspires others to be their best and achieve results- Advanced proficiency in

PERSONAL ATTRIBUTES REQUIRED- Able to position themselves and drive followership as a leader and trusted advisor to stakeholders and build strong working relationships both vertically and horizontally- Accountable for results and how they are achieved- Thrives in an environment that is fast-paced and able to adapt to changing situations- Detail oriented with strong organizational, analytical and problem-solving skills- Analytical with the ability to convert data into strategic business insights that drive decision-making- Persistent in overcoming and removing obstacles that impact goal achievement- Proven track record of developing talent- Genuine in desire to build a positive and productive high-performance team culture

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

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