Digital Marketer

4 weeks ago


Toronto, Canada Albedo Informatics Inc. Full time

We are seeking a dynamic and talented Digital Marketer and Community Manager to join our team and take a lead role in the promotion of a new mobile RPG.

**Responsibilities**:

- Collaborate with the game development team to understand key features, gameplay mechanics, and target audience demographics to tailor marketing messages and campaigns effectively.
- Create engaging and compelling content for marketing materials, including ad copy, visuals, videos, and social media posts.
- Implement and manage digital advertising campaigns, including budget allocation, targeting strategies, bid optimizations, and performance tracking, to maximize return on investment (ROI) and user acquisition.
- Conduct ongoing analysis and optimization of marketing campaigns using analytics tools (such as Unity Ads, Google Analytics, Facebook Ads Manager, etc.) to identify trends, insights, and areas for improvement.

Monitor and respond to user feedback, reviews, and inquiries across various channels to maintain positive relationships with our player community and drive user engagement.
- Collaborate with cross-functional teams, including game developers, designers, and product managers, to align marketing initiatives with overall business objectives and drive growth for the game.

Qualifications:

- Proven experience in digital marketing, preferably within the mobile gaming industry, with a strong track record of successfully launching and managing marketing campaigns.
- Proficiency in using digital marketing tools and platforms, including social media management tools, ad networks, analytics platforms, and content creation tools.
- Excellent communication skills with the ability to craft compelling marketing messages and engage with diverse audiences.
- Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, draw actionable insights, and optimize marketing strategies accordingly.
- Creative thinker with a sense of humor and the ability to generate innovative ideas and solutions that differentiate our game in a competitive market.
- Self-motivated and detail-oriented with the ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
- Passion for gaming and a deep understanding of mobile gaming trends, player behaviors, and monetization strategies.
- Experience with graphic design, video editing, motion graphics, and community management is a plus.

If you're a creative and analytical marketer who thrives on challenges and enjoys pushing the boundaries of traditional marketing, we'd love to hear from you Join our team and be part of the exciting journey in shaping the success of the world’s most interesting mobile RPG.

**Job Type**: Fixed term contract

**Salary**: $36,357.30-$86,325.64 per year

Schedule:

- Monday to Friday

Work Location: In person



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