Digital Messaging Specialist, PC Optimum
4 weeks ago
What you'll do
Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns. Code, develop and deploy emails within Salesforce Marketing Cloud Use HTML and AMPscript to build and maintain email templates and/or content blocks; build custom emails Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free Reporting and Analysis – Insights for Test / Learn / Iterate: Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging).
Does this sound like you?
Post-secondary degree 2-4 years Marketing or related experience, preferably at a retail or ecommerce company 1-2 years of relevant HTML/Email development work experience. Intermediate knowledge of HTML, CSS, and AMP scripting (or equivalent logic language). Experience coding and testing mobile responsive designs. Proficient in Adobe programs such as Photoshop and Illustrator. Self-starter, positive attitude, strategic thinker, analytical mindset Desire to build technical digital marketing skills specifically for email, push and SMS campaigns. Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment Excellent verbal and written communication skills. In this role you will build proficiency in the following areas - any current experience is an asset: Salesforce Marketing Cloud and/or campaign management SQL and/or analytics platforms Experience testing templates using tools such as Litmus How you’ll succeed At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will loveIf you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.-
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