Digital Marketing Strategist

1 week ago

Toronto, Canada University of Toronto Full time

**Date Posted**: 11/07/2023

**Req ID**: 34864

**Faculty/Division**: University of Toronto Communications

**Department**: University of Toronto Communications

**Campus**: St. George (Downtown Toronto)

**Position Number**: 00054663

**Description**:
**About us**:
Founded in 1827, the University of Toronto is Canada’s top university with a long history of challenging the impossible and transforming society through the ingenuity and resolve of its faculty, students, alumni and supporters.

We are proud to be one of the world’s top research-intensive universities, bringing together top minds from every conceivable background and discipline to collaborate on the world’s most pressing challenges.
Our community is a catalyst for discovery, innovation and progress, creating knowledge and solutions that make a tangible difference around the globe. And we prepare our students for success through an outstanding global education rooted in excellence, inclusion and close-knit learning communities.

The ideas, innovations and contributions of more than 640,000 graduates advance U of T’s impact on communities across the globe.

Together, we continue to defy gravity by taking on what might seem unattainable today and generating the ideas and talent needed to build a more equitable, sustainable and prosperous future.

Brand Hub within the University of Toronto is responsible for marketing strategies and campaigns that lift U of T’s profile, reputation, and relevance locally and globally and help secure greater interest, engagement, advocacy and investment in the university. Using an in-house agency model, we work with divisional stakeholders to implement multichannel marketing communications solutions that support the University’s highest aspirations and priorities.

**Your opportunity**:
Reporting to the Executive Director, Digital Marketing and Communications, the Digital Marketing Strategist plays a critical role in both developing and supporting digital marketing and web strategies and best practice.
The Digital Marketing Strategist is responsible for developing and implementing digital marketing plans in collaboration with the Brand Marketing team to help with the brand awareness and reputational presence of the university. This includes careful monitoring of campaigns in market and recommending adjustments as needed. In addition, the Digital Marketing Strategist acts as a central advisor for divisional support on digital media campaigns. This includes helping to create and standardize digital marketing briefs, recommending and monitoring KPI’s, building university-wide understanding of best practices, identify competing priorities, and establishing a cross-divisional working group for knowledge sharing opportunities.

In addition to supporting digital marketing campaigns, the Digital Marketing Strategist is a central User Experience (UX) expert helping to ensure the user experience of digital platforms are positive and engaging for our end audience. The Digital Marketing Strategist will work towards developing resources and training for UX best practices including user research, digital surveys, usability testing and analyzing user behaviour through data. This role works closely with a team of digital designers, strategists, writers, and account managers to help inform UX decisions on key university digital properties.

**Your responsibilities will include**:

- Developing and supporting the development digital media plans that supports marketing/communications strategy
- Working with designers and writers on digital marketing creative based on past performance and industry best practice
- Overseeing and ensuring tracking metrics are properly set for ongoing campaign monitoring
- Monitoring of campaigns in market and developing recommendations on adjustments as needed based on data
- Developing resources and training guides for internal marketing and communication team members
- Developing annual digital marketing blocking chart to understand various divisional campaigns in market, audiences and performance
- Develop strategies for campaign landing pages and website enhancements in support of campaign objectives
- Recommending and executing user testing
- Developing best practice materials and training for best practice user experience techniques
- Research and competitive analysis to maintain knowledge of industry best practice
- Analyze user engagement for campaign landing pages or marketing website destination points
- Recommending and managing tracking of digital components (paid ads, social posts, website, etc.)
- Develop and oversee training, guidelines and resources for best-practice digital marketing for the University community
- Fostering stakeholder engagement and maintaining relationships with project partners

**Qualifications**:
**Essential Qualifications**:

- A bachelor's degree in marketing, advertising, communications, or a related field.
- Experience in communications management, w

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