Digital Marketing Manager

4 weeks ago

Toronto, Canada Fidelity Investments Full time

Job Description

Job Posting - Digital Marketing Manager

This is a hybrid role with a mix of remote and in-office working.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

Business Overview:
The Digital Marketing Manager is responsible for creating exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity’s digital channels. Responsibilities include campaign planning and execution, maintenance, and continuous improvement of ongoing marketing campaigns, executing marketing automation programs, leveraging marketing A.I., and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.

How You'll Make an Impact:
1. Digital Marketing
- Identify trends and insights to optimize campaign performance.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Develop digital marketing strategies and campaigns to support organizational goals.

2. Campaign strategy and execution
- Collaborate with Sales, Marketing, Business Analytics and I.S. to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.
- End-to-end campaign execution including design, development, launch, and tracking.
- Automating content and campaigns.
- Developing new campaigns on a quarterly basis aligning with Fidelity’s overall key messages and brand.
- Executing lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyalty.
- Supporting FIC fund launch campaigns using marketing automation and lead generation.
- Developing and continuously refining lead scoring rules for handing over opportunities to the Sales teams.
- Developing and documenting marketing automation best practices including list management, optimization, data quality and troubleshooting.

3. Marketing effectiveness measurement and reporting
- Produce regular reporting and campaign tracking to increase marketing effectiveness.

Responsibilities include:

- Partnering with internal stakeholders such as Sales and Business Analytics to understand client segments.
- Tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.
- Leveraging campaign analytics, along with industry, customer, and competitor insights to inform strategies and tactics.
- Optimizing marketing automation programs for maximum performance.
- Identifying and scaling marketing best practices - highest open rates, click through rates, form complete rates, engagement.
- Using industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performance.
- Developing regular reporting on campaign performance.

Responsibilities include:

- Advising and assisting Products and Marketing teams on automation, digital execution, and A.I.related projects.
- Working with internal technology partners to find innovative solutions to business problems.
- Collaborating with stakeholders such as Sales, Business Analytics, Finance and I.S. to build business cases for initiatives.
- Defining and writing business requirements for new projects and initiatives.
- Reviewing and signing-off on business requirements for related projects and acting as SME as needed.
- Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We Are Looking For:

- University degree, preferably in the field of Digital Marketing or equivalent experience.
- Minimum 3-5 years of digital marketing experience.
- Deep understanding of digital marketing, including marketing automation.
- Extensive marketing automation experience (Marketo preferred).
- Experience using CRMs (Salesforce preferred).
- Experience using digital analytics platforms for campaign reporting (e.g. Google Anal

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