Lifecycle Marketing Manager

3 weeks ago

Toronto, Canada Intuit Full time

**Overview**:
Intuit’s Small Business Group (SBG), serves the needs of small businesses and self-employed through QuickBooks and our ecosystem of attached products. Our mission is to power prosperity around the world, which means dramatically rethinking how we enable small businesses and individuals to run their businesses with confidence.

The Go-To-Market Marketing Enablement team is searching for a talented Marketing Manager to drive performance insights and optimize our lifecycle marketing campaigns. We are a nimble and agile team that prides itself on making quick data backed decisions and being willing to take risks in order to learn and improve our craft. We are also the interface for the marketing team to the global marketing technology teams and are responsible for championing innovation in Canada.

In this role, you will be responsible for monitoring the performance of our lifecycle marketing channels recommending and driving changes to optimize campaign performance. Working closely with our analytics team, and collecting feedback and insights from our customer success teams and directly from customers, you will optimize our approach to key lifecycle programs and the strategy to support revenue growth through penetration of our solutions and improved retention. You will also champion key programs with our global technology teams to enhance our comm-tech capabilities in Canada. Given the critical nature of this role it will be reporting into the Group Marketing Manager for lifecycle marketing.

**What you'll bring**:

- 3-5 years of consulting experience within marketing building strategy and programs
- Strong analytical skills with the ability to translate data to actionable insights
- Strong track record of leadership and influencing within large cross-functional teams
- Proven project management skills with demonstrated high levels of ownership, responsibility and initiative with the ability to prioritize and de-prioritize effectively
- Strong appetite to learn new processes and tools, a never-give-up attitude (grit and persistence) and a hunger for growth
- Excited by ambiguity and the unknown, not afraid of complexity and a proven ability to break problems down into manageable pieces

**How you will lead**:

- Managing channel performance on an ongoing basis - identifying areas of opportunity and working collaboratively with the broader team to share insights, and acting on opportunities to improve campaign and channel results
- Working closely with our analytics team to understand customer behavior within the product and identify opportunities to better engage customers through the various marketing channels
- Driving revenue growth through increased cross-sell of workforce management (payroll and time management) and payments solutions within the customer base focused on targeting the right customer with the right message at the right time.
- Managing key programs with our global tech teams to improve our comm-tech capabilities (resulting in improved personalization, targeting, analytics and orchestration) and working through larger technology migrations as needed.
- Working alongside our sales team to optimize both inbound and outbound campaigns

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