Lifecycle Marketing Manager

2 weeks ago


Toronto, Canada Tailscale Full time

**Description**:
**We're looking for our first experienced Lifecycle Marketing Manager to own mid to bottom of funnel optimization and conversion. This role will drive engagement, retention, and expansion across Tailscale's self-serve B2B customer base.**:
**Your key responsibilities will include**:

- **Owning the customer journey, identifying and improving marketing touch points at each stage**:

- **Testing and optimizing experiences to improve user activation, engagement, conversion, retention, and expansion**:

- **Working closely with Product Marketing, Product Management, and Customer Success teams to surface the right message at the right time in the customer journey**:

- **Working with Marketing Operations to optimize the technology stack and understand campaign effectiveness and ROI**:

- **Monitoring, identifying, and reporting on customer data trends to inform segmentation and acquisition strategies**:
**Ideally, you have**:

- **3-5 years of lifecycle, growth, or demand generation marketing experience, and are customer owning customer journeys (and mapping)**:

- **Proficiency with advanced marketing automation functionality including managing a system of nurture tracks**:

- **Built dashboards and reports to keep your key stakeholders informed**:

- **Enjoy experimenting with messaging, creative, and audiences to achieve growth goals**:

- **An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work**:

- **The ability to concept, create, and scale processes with lots of autonomy**:
**It's nice if you have**:

- **Experience with creating (0-1) and scaling platforms and processes**:
**Please keep reading...**-
**About Tailscale**
- Tailscale builds software that makes it easy to connect and secure devices, no matter where they are. Every day, banks and multi-national companies use Tailscale to protect their corporate networks. Hobbyists and start-ups trust Tailscale to collaborate and share access to tooling. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, HeavyBit, and Uncork Capital.



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