Manager, Customer Marketing

3 weeks ago

Toronto, Canada LRN Corporation Full time

**About LRN**

Do you want to use your marketing expertise to help people around the world do the right thing? Join us at LRN to be a part of a global company where you can make an impact.

LRN is a SaaS based e-Learning provider with a presence across US, EMEA, APAC and LatAm. More than 2,500 companies worldwide (including some of the world's most recognizable brands) utilize LRN services and leverage LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices, training materials, and leadership behaviors that create a sustainable competitive advantage. By acting upon shared values, companies and their people find the means to out behave and outperform.

**About the role**:
As Customer Marketing, Manager - North America you will develop, manage, execute, and track demand generation programs that create pipeline for customer cross-sell, upsell, and retention across North America (NA) markets. This will involve a combination of strategic planning and creative execution of growth-focused, inbound and outbound programs (including customer-focused Events) that achieve KPI targets and goals.

You'll need to be organized, decisive, agile, and iterative; easily able to shift gears between thinking and doing, with a proven ability to thrive in ambiguity and with autonomy. Most importantly, you'll be creating a best-in-class customer marketing practice for our NA markets that embeds our ethics and compliance solutions more deeply within client businesses, helping their leaders and employees create sustainable, ethical cultures. You will work collaboratively across Marketing, Customer Success, and Product teams to deliver on customer-focused demand generation initiatives.

**What you'll have the opportunity to do**:

- Be accountable for existing client growth, not simply delivery of leads. Effectively partner with NA customer success leadership to deliver high potential opportunities and impact revenue growth in key client markets.
- Build and manage best-in-class inbound/outbound demand generation programs with multi-channel experiences that create consistent pipeline. Nurture customer relationships throughout a variety of lifecycle stages and touchpoints, including onboarding, adoption, expansion, referral, and renewal.
- Align customer demand generation goals and strategy to campaigns, content, and offers based on segmentation and lifecycle stage in partnership with Product, Marketing, and Customer Success teams. Continuously optimize customer experiences and marketing approaches using product data, team feedback, A/B testing, and industry best practices.
- Utilize our MarTech stack to create the highest efficiency output and seamless, coordinated experiences. Test and learn through the adoption of new features, functionality, and tactics.
- Regularly report on customer demand generation program performance, retention, and revenue impact across defined KPIs (CQLs)

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field
- 2+ years in Marketing; with previous experience in customer marketing, demand generation, or other customer-facing roles within B2B SaaS organizations preferred
- Demonstrated success with running end-to-end campaigns with stakeholders across multiple teams
- Familiarity with B2B marketing and sales processes
- Proficient in MS Suite, Salesforce, HubSpot, Gainsight (plus), Influitive (or other similar tools, plus), and project management tools (ClickUp a plus)
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude
- Strong understanding of how to analyze data and leverage insights to drive results
- Ability to build and create autonomously within a remote work culture

**Benefits**
- Competitive compensation
- Flexible working schedule
- Flexible PTO plus US public holidays
- Excellent healthcare plan including eye & dental care
- Excellent 401K with employer match
- Life Insurance, Short term and long term disability benefits
- Health & Wellness reimbursements
- Health Saving & Flexible spending account

LRN is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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