Partner Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Air Canada Full time
Job Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Do you love to travel? Are you passionate about loyalty programs? Do you want your career to take flight?

Being part of Air Canada is to become part of an iconic Canadian symbol and our loyalty program, Aeroplan, makes flying even more rewarding for millions of members worldwide. Let your career take flight by joining our diverse and vibrant team during a transformative time for Aeroplan, recently recognized as the Airline Program of the Year in North America (Freddie Awards).

How you can contribute to this vision:

Air Canada is on the lookout for the next Partner Marketing Manager - Financial Partnerships to fuel our growth. This role is responsible for the day-to-day management and delivery of marketing campaigns in order to meet business objectives. This will include the execution and development of complex and multi-faceted acquisition and engagement marketing strategies, often requiring collaboration and teamwork within the wider Brand Marketing team. The Partner Marketing Manager must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives, including strategic international bank partners. There will be a constant mix of large, complex projects requiring integration within large teams as well as smaller ones that allow for autonomy and ownership. The position requires strong organizational & interpersonal skills, diligent attention to detail, as well as creative thinking and evaluation.

Responsibilities:

  • Manage the day-to-day relationship with the financial partner and their marketing team, including managing status reports and processing stakeholder reviews and approvals.
  • Facilitate and execute acquisition and engagement strategies across multiple paid, owned, earned, 1:1 and shared channels.
  • Ensure the successful delivery of all communications. Responsible for handling the end-to-end execution of campaigns, from briefings through to obtaining all internal and external stakeholder approvals and post-campaign reporting.
  • Responsible for managing projects with internal and external agency partners for campaign development and execution while ensuring lead time, resources and channel support availability.
  • Utilize data to determine campaign structures, targeting strategies and communication tactics.
  • Contribute to the strategy, development and implementation of FI Member Lifecycle Management at various stages of the member's lifecycle for our FI Partners to drive engagement and credit card retention.
  • Collaborate with multiple internal stakeholders under the supervision of the Manager, Partner Marketing - FI Partnerships, to develop comprehensive plans (objectives, key strategies, tactics, and measures) that meet business objectives.
  • Proactively identify new opportunities and work collaboratively, internally and with our partners, to optimize go-to-market plans.
  • Manage project budgets and administer finance processes.

Qualifications

  • Bachelor's degree in a marketing or business-related field and/or equivalent work experience.
  • 3+ years of work experience in marketing, preferably with experience in the financial industry, loyalty, and customer lifecycle programs.
  • Solid understanding of through-the-line marketing communication disciplines, with a focus on digital channels.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Good problem-solving skills and superior attention to detail.
  • Experience working with partners within collaborative and integrated marketing environments.
  • Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
  • Superior interpersonal, organizational and communication skills.
  • Ability to work within complex large teams, but also independently.
  • Strong data-driven thinking and analytical skills.
  • Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team.

Conditions of Employment:

  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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