Divisional Secretary for Public Relations

3 days ago

Burnaby, Canada The Salvation Army Full time

DESCRIPTION

Mission Statement

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Core Values

**The Salvation Army Canada and Bermuda has four core values**:
**Hope**: We give hope through the power of the gospel of Jesus Christ.

**Service**: We reach out to support others without discrimination.

**Dignity**: We respect and value each other, recognizing everyone’s worth.

**Stewardship**: We responsibly manage the resources entrusted to us.

The Divisional Secretary for Public Relations (DSPR) leads a comprehensive marketing and communications program that supports the strategic priorities of The Salvation Army; while upholding and promoting the values, policies, procedures, codes and conduct and ethics of The Salvation Army Canada & Bermuda Territory.

Giving leadership to a divisional team, the DSPR is responsible for marketing, crisis communications, earned media, events, supporting public affairs, Advisory groups, and the annual kettle campaign. The DSPR is the spokesperson for The Salvation Army within the division, through regular interface with public forums and media to communicate the vital mission of The Salvation Army.

**KEY RESPONSIBILITIES**:
**Leadership & People Management**:
Supervise the day-to-day operations of the Divisional Public Relations staff, assigning work, providing guidance and direction, reviewing for quality, and promoting adherence and consistency in the representation, messaging, and branding of the Salvation Army

Lead divisional communication and marketing, coaching, and supporting opportunities for local corps and ministry units according to best practices

**Marketing**:
Lead the team in the use of analytics to improve marketing strategies and understand the performance of the organization

Develop and manage strategies for brand recognition that includes planning, goals, and current topics

Manage divisional marketing and advertising efforts and measure performance results

Develop marketing plans that include conducting research, analyzing the external environment, identifying trends, and developing plans that include both strategies and tactics that align with campaigns for the territory

Working in partnership with divisional and territorial leads, be responsible for all divisional content for internal and external communications and marketing, including (but not limited to) story content, impact reports, stewardship reports, articles, etc.

**Communications**:
As the spokesperson for The Salvation Army in the division, ensure consistent messaging for all media related matters, leading efforts for media releases, quotes and responses in a manner that preserves the reputation of The Salvation Army

Manage communications, provide updates, and ensure consistent messaging and accuracy for divisional disaster responses

Manage the media message for all crisis communications from inception to final release and follow-up metrics/results

Provide editorial oversight of all communication materials including social media messages, and video captioning

Lead all efforts for compelling stories/articles for the division and liaise with units and THQ for content, approvals, and delivery

Events

Develop and supervise marketing plans that enhance event and brand awareness, acquires new attendees, donors, meets strategic objectives, and increases fundraising results

Lead the kettle campaign for the division, establishing goals with divisional leadership and creating public awareness for this annual campaign

Manage communications for events and kettles within the division, communicating opportunities, resources, and outcomes

Advisory Board

Executive Secretary for Advisory Boards in the division, encouraging community engagement,

Responsible for setting all meetings, agendas, production of minutes for review and approval by the Divisional Commander

Public Affairs

Support the efforts of public affairs in the division, providing support to the public affairs staff, as appropriate

Working with the Territorial Director of Public Affairs and the Divisional Commander, support the building of relationships with all levels of government and awareness of The Salvation Army’s mission and position as determined through the territorial strategic framework for Public Affairs

**Strategic Planning**:
Identify required assets and resources, delegate project tasks among team members, define overall workflow and activity plan

Budget for income and expenditures, track progress against budgets and report regularly on key metrics and performance indicators

**QUALIFICATIONS AND EDUCATION REQUIREMENTS**:
Completion of a university program consisting of four academic years and related to communications, public relations, or marketing

Professional designation will be considered as an asset

A minimum of ten (10) years of prior related experience in marketing and/or communications

Strong media rela

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