Public Relations Manager
4 months ago
**About Beem**
Beem Credit Union, founded by Gulf & Fraser and Interior Savings, is the second largest provincially regulated credit union in BC with approximately $10 billion in total assets under administration. 1,000 Beem employees work to serve over 160,000 members who live and work across the province. The credit union offers personal and commercial banking and a full range of insurance and wealth management services from 53 branches that span BC from downtown Vancouver to the North Peace region.
At Beem, we strive to create a future where everyone in our communities can achieve financial wellness. We are proud to serve our members across BC by offering reliable advice, a welcoming environment, and a full range of personal and business banking, investment, and insurance solutions. We help our members find the best options to fulfill their financial potential. We believe in the power of progressive thinking and positive action to take incredible steps forward in every aspect of life.
Learn more about our journey to build Beem Credit Union at togetherwearebetter.ca.
Looking to join a team of driven, collaborative, and positive professionals, grow your career, and contribute meaningfully to your community? Sounds like this opportunity might be the perfect fit
**What this role is all about**:
This role will enjoy hybrid working arrangements which can be fulfilled primarily from the** Burnaby Corporate office** or at our **Kelowna Corporate Office**. If you are someone who likes the ability to vacation in your hometown, the beautiful Okanagan is for you - from the surrounding lakes, hiking trails and countless wineries, there is something for everyone If you prefer the hustle that a city provides, we also have locations in the Lower Mainland where there is an abundance of cultural diversity within the communities, scenic parks, and surrounding views of the Pacific Ocean. Come experience Beem and the communities we serve
**What you’ll do**:
PR Strategy
- Develop/contribute to communications strategy from a public relations and media relations standpoint ensuring it aligns with Beem’s broader business objectives and values.
- Develop and execute Beem’s PR strategy and communicate to relevant stakeholders.
- Collaborate with cross functional teams to ensure Beem employees are up to date with and engaged in relevant PR initiatives or information.
- Develop and maintain standards, guidelines and procedures for corporate and branch public relations initiatives.
Media & Public Communications
- Build and maintain relationships with journalists and media outlets to facilitate timely and effective public communications.
- Build and maintain awareness of Beem in the community by managing external public relations through press releases, corporate annual reports and earned and paid media articles.
- Pitch news story ideas, coordinate interviews, and manage media inquiries to secure positive news and media coverage for Beem including public speaking opportunities.
- Manage media and press releases on behalf of Beem with an aim to always promote positive reception and consistent brand recognition.
- Lead the development and execution of the crisis communication planning, ensuring readiness of key spokespeople.
- Convey Beem brand and values through member and employee storytelling.
PR Analytics
- Conduct and utilize research, insights, customer data and analytics to measure the effectiveness of PR and social media activities, inform decisions, and make recommendations.
Collaboration
- Partner with Communications team to execute public relations strategy and maintain an appropriate flow of planned and reactive communications.
- Partner with Beem’s departments and branches as necessary in planning and executing PR-relevant projects and campaigns.
**A little about your qualifications**:
- Degree in business, communications or marketing
- Minimum 5 years’ experience in public relations and/or corporate communications
- Experience building and maintaining proactive PR strategy
- Experience in a fast-changing organization; experience with PR surrounding M&A initiatives is a strong asset.
- Equivalent combination of the above may be appropriate
**What you'll gain**:
- Competitive base salary; reviewed annually. The salary range for this position is $80,000 to $90,000.
- An incentive bonus plan.
- Flexible, hybrid work environment. The role would be based out of Beem Credit Union corporate locations.
- Extended health care, dental coverage and disability coverage.
- Favorable vacation benefits - paid time off to recharge
- RRSP with Employer contributions, and the option to contribute yourself.
- Special banking perks - including mortgage and lending products.
**At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do**
- **B**uild Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
- **O**wn It: You are ready
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