Product Marketing Manager

1 week ago

Toronto, Canada Xactly Corporation Full time

Overview:
**Who We Are**

At Xactly, we are the market leader in Intelligent Revenue solutions, helping businesses achieve their revenue goals by unifying critical processes, accelerating collaboration, and unlocking data-driven insights. Our Intelligent Revenue Platform connects integrated sales planning, incentive program design, territory and quota management, incentive administration, and real-time pipeline and sales forecasting to provide organizations with a 360-degree view of their revenue ecosystem. With nearly 20 years of proprietary pay and performance data and award-winning AI, Xactly’s platform enables companies to make smarter decisions to optimize sales performance and drive predictable revenue outcomes.

Our mission is simple: empower businesses to transform how they manage revenue through actionable insights while ensuring scalability, compliance, and operational efficiency. As we continue to expand and innovate, Xactly is seeking a Senior Product Marketing Manager to help elevate our enterprise platform and develop new market opportunities that will continue to differentiate Xactly in the competitive Sales Performance Management space.

**Position Overview**

**Key Responsibilities**
- Product Positioning & Messaging: Craft clear, differentiated product positioning and messaging that addresses key customer pain points and highlights the value of Xactly’s emerging solutions, particularly focused on Sales Planning personas and processes.
- Sales Enablement: Develop and deliver comprehensive sales enablement materials (presentations, competitive briefs, product collateral, demo scripts) to arm the sales, solutions consulting, and customer success teams with the tools they need to effectively communicate Xactly’s value to customers.
- Content Development: Create high-impact content, including white papers, blogs, webinars, and solution briefs, to support demand generation and thought leadership initiatives.
- Go-to-Market Strategy: Guide the GTM strategy for Xactly's emerging product offerings, identifying opportunities to penetrate new markets, define core personas, and differentiate against competitors. Collaborate with sales, customer success, and product teams to develop cohesive plans for customer adoption and growth.
- Customer Advocacy & Use Cases: Work closely with Sales teams to identify and develop compelling customer stories, case studies, and use cases that demonstrate the success of Xactly’s solutions in enterprise environments.
- Market Research & Competitive Analysis: Conduct continuous market research to fully understand customer needs, market trends, and the competitive landscape. Translate these insights into refined product positioning and influence product development.
- Persona & Market Research: Conduct detailed persona research to define user needs, pain points, and buying behaviors.
- Product Launches: Lead new product launches and feature releases, collaborating with Product Management, Sales, and Marketing teams to ensure launches and releaseas are coordinated to support successful go-to-market strategy.
- Collaboration with Product Management: Partner with Product Management to ensure that product roadmaps align with market demands and customer feedback. Communicate market insights and product feedback to help shape product development priorities.

**Qualifications**
- Experience: 5+ years of experience in product marketing, product management, solution consulting, or a related role within an enterprise software company.
- Industry Expertise: Strong understanding of sales planning, financial planning, human capital planning, or similar areas within the enterprise space.
- Proven track record of developing and executing go-to-market strategies for enterprise software or platform solutions, and working with customers, professional services, and global system integrators (GSIs) to execute on these strategies.
- Core PMM Skills: Proven track record in core product marketing responsibilities such as positioning, messaging, go-to-market strategy, sales enablement, and product launches.
- Sales & Customer Enablement: Demonstrated experience in creating enablement tools and resources to drive sales success in complex enterprise environments.
- Excellent written and verbal communication skills with the ability to convey complex technical concepts to a range of audiences.
- Experience creating and delivering compelling marketing materials, including market-facing presentations, case studies, solution brochures, and video or webinar content.
- Analytical Skills: Strong analytical and problem-solving skills, with experience conducting market research and competitive analysis to inform product strategy.
- Deep understanding of enterprise personas, user journeys, and sales cycles, with the ability to align messaging to customer pain points.
- Bachelor’s degree in marketing, business, or a related field; MBA or advanced technical degree is a plus.

**BENEFITS AND PERKS**
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