Product Marketing Manager
2 months ago
**Job Overview**
**Duties**
- Develop and implement comprehensive product marketing strategies that align with business goals and market demands.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning.
- Collaborate with product management teams to support product development initiatives and ensure successful launches.
- Analyze sales data and customer feedback to refine marketing tactics and improve overall product performance.
- Manage digital marketing campaigns across various channels to enhance brand visibility and drive traffic to e-commerce platforms.
- Utilize SQL for data analysis to derive insights that inform strategic decisions.
- Work closely with the sales team to develop training materials and sales enablement tools that enhance the customer experience.
- Monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts and adjust strategies as needed.
**Requirements**:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in product marketing, preferably within the SaaS or e-commerce industry.
- Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies.
- Familiarity with agile methodologies and product management processes.
- Experience using SQL for data analysis is highly desirable.
- Excellent communication skills with the ability to collaborate effectively across departments.
- A proactive mindset with strong problem-solving abilities and attention to detail.
Join us in shaping the future of our products while driving meaningful impact in our organization
**Job Types**: Full-time, Permanent, Fixed term contract
Contract length: 12 months
Pay: $65,000.00-$85,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Paid time off
- Stock options
- Vision care
- Wellness program
- Work from home
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- saa: 2 years (preferred)
Work Location: Hybrid remote in Toronto, ON M9N 1J8
Application deadline: 2024-12-21
Expected start date: 2025-01-06
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