Innovation Gtm Manager

3 months ago


Toronto, Canada Microsoft Full time

We are seeking an Innovation Go -To
- Market (GTM) Manager with a focus on **Sustainability **to join the America’s Azure Product GTM Team. In this role, you will be part of the Innovation & Growth GTM team.

Our mission is to accelerate growth of our Americas Azure business by engaging and targeting **Science**, **Engineering**, **Mathematics** and **Interdisciplinary Fields** (SEMI) decision makers by:

- _ Prioritize and _scale_ _**_specialized_**_ _**_Azure Product and Solution_** _plays to accelerate revenue and customer wins supporting the Americas Azure solution areas_; and
- _ Incubate_ _**_future Azure Product & Solution Innovation _**_and_**_ Emerging Technologies_**_ to create future revenue streams, expand TAM and establish market leadership._

In this role, you will **create the Americas GTM strategy and plan for sustainability** as an Azure Future Growth sales play and **lead the enablement and business programs **that help land the Microsoft Sustainability sales strategy in the Americas.

Sitting in the Innovation & Growth GTM team, you will be a key business partner to the Americas C_entral Marketing Org_ (CMO) Organization, the Americas Industry Marketing organization and the Americas Azure Data and AI GTM Team. In addition, you will partner with the WW _cross solution area(_XSA) Sustainability GTM, field enablement organization and the Americas Sustainability Global Black Belt (GBB) team. Across these teams, you will serve as the visible Sustainability advocate for the Microsoft field in the Americas.

You will act as a bridge between the XSA Sustainability GTM Team and field teams, delivering voice-of-the-field and voice-of-the-customer insights back to the GTM, while also translating strategy into Americas landing programs and working with our GBB and key field partners to drive the execution.

Although the focus of this role is Sustainability, we are looking for an Innovation GTMM with **high agility and flexibility to adapt to changing execution conditions, product/solution directions and field signals.**

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

**Responsibilities**:
**GTM Leadership**
- Define and scale our Azure Sustainability GTM for the Americas market
- Collaborate, enable, and orchestrate across Sales, Marketing, Engineering and GPS
- Identify new market trends, competitor moves, avenues for growth and best practice sharing
- Plan and execute Field and Partner sales readiness in partnership with GPS
- Represent and be an advocate for the Americas Azure Sustainability business to the WW team in ROB and beyond
- Share customer insights around product functionality, usefulness of marketing investments and partner capabilities

**Cross-Functional Joint Planning**
- Manage and cultivate relationships to effectively collaborate with internal teams (e.g., Finance, Marketing, Engineering, Field Sales) for holistic field readiness planning.
- Build relationships with senior leadership executives (e.g., Directors, General Manager [GM] level, CVP).
- Advise Azure senior leadership as a domain expert to inform planning decisions.

**Community Leadership**
- Create and lead an Americas sustainability field community to nurture seller success.
- Leverage listening systems and signals, business reviews, and other insight channels to discover gaps and needs for seller skilling and programs.
- Synthesize findings into insights, leveraging executive presence to influence decisions and proactively drive solutions and seller success.

**Sales Insights, Readiness, and Activation**
- Collaborate with business, platform, and tools experts to provide updates and report key metrics needed to assist sales and partner teams to drive the sales business forward.
- Provide insights into the Sales market, acting as a business conduit to broader internal and external stakeholders and adjusting plans when required to exceed business outcomes.
- Consider measurement practices beyond net satisfaction scores and training attendance to know how enablement and readiness programs move the business.

**Qualifications**:
**Required/Minimum Qualifications**
- 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.

**Additional or Preferred Qualifications**
- Ability to work in highly ambiguous circumstances across a diverse set of stakeholders, with the ability to seek and drive for clarity.
- Highly adaptable and comfortable working in are


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