Integrated Demand Team: Content Lead

4 weeks ago

Toronto, Canada SAP Full time

**We help the world run better**

**JOB DESCRIPTION**

**Team Overview**

The role of the Integrated Demand Team is to develop end-to-end marketing programs that deliver demand to the business. The Global Integrated Demand Team collaborates with the Solution Marketing and Management teams (CMSO) to identify demand objectives, the Regional & Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.

**The Role**

Integrated Demand Team: Content Lead - Office of the COO

**Key responsibilities**:

- Customer-centric content strategy to deliver Integrated Demand Programs outcomes and KPIs
- Works with Studio SAP and CMSO team to curate, source, and refine program content (promotional assets and offers) for programs
- Drive the global strategy and optimization for program content plans while maximizing the impact for the business
- Strategizes with channel leads on where to promote content and where it fits within the buyer’s journey

**Key tasks and deliverables**:

- Deliver in partnership with Studio SAP, CMSO and other key stakeholders primary, promotional and solution content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, etc.
- Support the budgeting process with forecasting and staying within 2% of allocated content budget
- Continually measure content effectiveness to build high-performing content for the right audience and channels
- Publish content in Digital Library and ICE and regularly present content plan updates to stakeholders
- Work with localization team to translate content into various languages

**Experience & Key skills**
- Minimum 6-8 years of B2B or B2C digital, high-tech marketing experience
- Knowledge of Account and Industry Marketing, Enterprise Resource Planning (ERP) and Digital Supply Chain (DSC) solutions
- Understanding of the challenges facing COO/Operations audience when migrating from on-premise to cloud environments and the benefits achieved
- Strong written & verbal communication skills
- Strong collaboration skills
- Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
- Must be able to understand, critique and give feedback on content design and delivery methods
- Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan

**Education and Qualifications**
- Bachelor’s degree or equivalent required

**Location**
- Global

joinMSO

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 389436 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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