Global Content Marketing Lead

2 weeks ago

Toronto, Canada Ignition Full time

**Company Description**
Founded in 2013, Ignition is an all-in-one platform for professional services that empower businesses to get paid faster and run smarter. Ignition automates and optimizes proposals, client agreements, billing, and payment collection to put an end to late payments, unbilled work, and mundane repetitive admin.

Ignition also integrates with leading apps such as Gusto, QuickBooks Online, Xero and Zapier to automate workflows and free up valuable time.

Over 6,500 accounting and professional services businesses globally rely on Ignition to get paid faster for all of their work, run more efficiently, and become more profitable. To date, Ignition has helped facilitate more than 1 million client engagements and over US$2.7 billion in client payments.

We are a high-growth, global SaaS organization with employees in Australia, US, Canada, UK, South Africa, New Zealand, and the Philippines.

**Company Values**:

- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer

**Role location**:
Preferably located in Toronto, with an extremely flexible hybrid working model (on average 1 day a week in the office). Flexible hours to accommodate the global scope of the role, which may include some work in the evenings.

Ignition is seeking a skilled and innovative Global Content Marketing Lead to join our team. In this vital role, you'll develop and execute a comprehensive content marketing strategy to enhance Ignition's brand presence, engage our target audience, and drive demand for our solutions. This position demands a creative thinker who can produce compelling content across multiple channels at all stages of the buyer journey, establish thought leadership, and contribute significantly to our growth initiatives. Reporting directly to the Head of Product, Customer and Brand Marketing, this role is pivotal in our strategic marketing efforts.

This role is ideal for a nimble, creative and strategic content marketer who can simultaneously manage content strategy, development, distribution and hands-on execution, creating a results-driven content engine that fuels Ignition’s brand and demand channels.

Key measures of success will include driving brand thought leadership, generating leads, growing blog subscribers and new website visitors, and aiding funnel progression through best-in-class content.

**Responsibilities**
- ** Content Strategy Development**: Develop and implement a comprehensive content marketing strategy aligned with Ignition's mission, brand pillars and marketing objectives.
- ** Industry Research and Insights**: Understand the Ignition customer and the different types of content that would be interesting and relevant to that audience and our target personas. Leverage keyword research and knowledge of SEO to identify and optimize content.
- ** Content Creation**: Produce high-quality, engaging content, including blogs, case studies, eBooks, reports, webinars, podcasts, videos, infographics, checklists and more, catering to the needs and interests of buyers in professional services businesses. Create, write and edit content, and commission freelancers to support content creation. Ensure content reflects Ignition’s tone of voice and brand principles.
- ** Freelancers and third party relationships**: Commission and brief freelance writers to support content production as required. Manage pre-determined content budget.
- ** Performance Analysis**: Track and analyze the performance of content marketing initiatives using relevant metrics and KPIs, and use insights to optimize strategies and improve results.
- ** Content Calendar Management**: Develop and maintain a content calendar to ensure consistent and timely delivery of content aligned with marketing campaigns and initiatives. Maintain our content library / repository and update / optimize existing content as required.

**Qualifications**
- A Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- At least 3 years of experience in content marketing, ideally within the SaaS or similar tech-driven sectors. Accounting industry experience is advantageous.
- Exceptional writing and editing skills, with a strong attention to detail.
- Expertise in SEO, keyword research, and content optimization to enhance online visibility.
- Experience managing content across various CMS and marketing automation platforms. Craft CMS and Hubspot marketing automation experience is advantageous.
- A solid understanding of social media and digital analytics platforms.
- An analytical mindset capable of interpreting data to make informed marketing decisions.

**Additional Information** Why join us**:

- Founder led, global SaaS organization
- We work without ego in a collaborative, open and transparent work culture
- Competitive salary and employee stock options from day 1
- 20 days accrued annual leave/vacation, along with 10 days of wellbeing days to take care of yourself and/or loved ones

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