Manager, Publicity and Promotions

4 days ago


Toronto, Canada Studios Content Full time

**The Walt Disney Company (Canada) Ltd **has a Toronto-based Marketing group as part of WDSMP Canada. This opportunity will involve establishing a heightened marketing and brand presence for Disney+ and STAR releases from the Walt Disney family. We are seeking a Manager of Publicity and Promotions who can execute the overall publicity strategy in Canada and support the team’s efforts, while collaborating effectively with U.S. based functional groups.

**Status**:
Full Time

**Responsibilities**:

- Manage and execute the publicity and promotions strategy for Disney+ Star titles and Disney+ Studio titles in Canada
- Develop strategic media outreach and targeted pitches for all Disney+ releases, including long-lead coverage, press days, first-look opportunities, and trailer premieres etc
- Manage in-person and virtual junkets, set visits, Canadian PA tours, press interviews and other press events
- Liaise with the wider team members on media buys and national partnership to leverage opportunities on a local promotional level
- Create effective promotional strategies including securing media partners, new & creative 3rd party outreach, partnerships, and programs
- Build & maintain strong relationships with national and local media (broadcast, print, digital, radio, bloggers) to generate optimal coverage of our films
- Liaise and manage the Montreal PR agency on all publicity and promotional opportunities
- Attend & coordinate press screenings and events
- Manage press lists and press communication
- Execute press releases to support the premieres of trailers, creative, XM initiatives and other content initiatives
- Support the Disney+ Canada social media accounts & sites with publicity initiatives including targeting press/influencers for mailer initiatives
- Build integrated marketing programs with other areas within the WDSMPC marketing team to ensure a unified and efficient campaign to maximize the marketing reach
- Coaching and motivating intern by offering guidance and acting proactively to ensure smooth team operations and effective collaboration
- Create and present top line reports/presentations for each priority title
- Manage and/or support special marketing projects as directed

**Requirements**:

- Minimum 5 years of publicity experience within the film or entertainment industry
- Solid working relationships with the Canadian film & entertainment media (film, TV, radio & online)
- Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts and pop culture in general
- Excellent organizational skills, detail oriented & superior written abilities a must
- Ability to prioritize, multi-task, work under pressure, and meet deadlines with mínimal supervision
- Enthusiastic, hard working with excellent interpersonal and communication skills
- Experience working with talent and their representatives

**Education**:

- Completion of a Public Relations degree or equivalent


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