Social Media Coordinator, Social Selling

6 months ago

Toronto, Canada BMO Financial Group Full time

33 Dundas Street West Toronto Ontario,M5G 3C2

Are you a social media super-user? Are you fascinated by how social media is transforming the workplace for major brands? Would you jump at the opportunity to influence how social media is used for North America’s 8th largest bank?

If your answer to those questions is “yes,” then you may be the person we’re looking for to join our team

The Social Media Coordinator, Social Selling, will report to the Senior Manager, Social Selling, and support the operations of BMO’s Social Selling Program.

BMO’s Social Selling Program is designed to empower regulated employees and sales forces to leverage social media to grow their networks, identify prospective clients, nurture business relationships, and drive measurable, bottom-line impact. In this role, you’ll be responsible for developing social content, creating internal marketing materials and training guides, support program participants with general inquiries, facilitate platform troubleshooting, and more.

This is an excellent opportunity for a creative individual with previous social media and content development experience, strong people and organizational skills, and strategic thinking capabilities to join our team.

**KEY ACCOUNTABILITIES**:
**Program Management** - Assist in the day-to-day management of the Social Selling Program, including user access management, onboarding, platform troubleshooting, and more. Serve as a point person for program participants and work directly with employees to assist and triage any requests.

**Content Strategy & Creation **- Partner with stakeholders to create social content and shape content strategy to support BMO’s sales forces. Includes developing content calendars and posts for various lines of businesses, curating content opportunities, facilitating approvals with marketing and compliance partners, and uploading content to vendor platform.

**Internal Marketing** - Craft and distribute newsletters and other educational materials to encourage program participation and optimization, including presentations on best practices and capturing case studies.

**Measuring** **and Reporting** - Participate in program performance reporting through monthly scorecards, quarterly scorecards, and ad-hoc reporting requests. Provide analysis and recommendations for program and content optimizations.

**Building Team Expertise **- Stay up to date with the social media landscape and social selling best practices to support partners and help influence BMO’s social media strategies.

**CRITICAL QUALIFICATIONS/COMPETENCIES**
- University degree and 1-3 years experience in a social media, marketing or communications role
- Excellent communication skills, both written and verbal; comfortable in dealing with varied audiences, including senior management
- Solid understanding of social media, the digital landscape and online user experience
- Superior and proven organization and project management skills
- Self-starter with a strong sense of autonomy and initiative & passion for quick-evolving social media environment
- Strong content writing skills

**PREFERRED QUALIFICATIONS/COMPETENCIES**
- Social selling experience
- Experience with social media software or social selling tools such as Sprinklr, Hootsuite, Hearsay
- Financial industry experience
- Bilingual (French/English)

**We’re here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

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