Social Media Coordinator

1 month ago

Toronto, Canada Bladder Cancer Canada Full time

Role: Reporting to the National Communications Manager, the Social Media Coordinator will oversee and support Bladder Cancer Canada's (BCC) social media assets including content creation, copywriting, and promotion of all BCC campaigns and initiatives.

**RESPONSIBILITIES**:
Social Media
- Manage the BCC and BCCWalk social media accounts including Facebook, Instagram, LinkedIn, and Twitter/X, among others.
- Participate in the creation and implementation of BCC's social media strategy, including development and management of the social media content calendar based on BCC's strategy and goals.
- Create original content including copywriting and editing.
- Create and collaborate with the graphic designer for the creation of all images & graphics, including short-form videos.
- Schedule all social media posts, or directly publish as required.
- Host live videos on Instagram and Facebook, including with volunteers to share their stories.
- Actively monitor and oversee engagement with BCC's social media community including responding to messages and comments, following key accounts, sharing partner posts, and tagging applicable stakeholders in BCC posts.
- Ensure all social media materials, including external engagement, adheres to BCC's social media guidelines and brand standards.
- Collaborate with other departments to support content development for their needs.
- Coordinate social media activities and initiatives that increase brand awareness.
- Monitor and implement paid social media advertising and social post boosting in collaboration with the National Communications Manager.
- Maintain a social media library of general and recurring post templates.
- Maintain a hashtag and keywords library, including using Google Trends to monitor keywords related to bladder cancer.
- Other duties as assigned.

Communications
- Monitor, analyze and maximize traffic on BCC website via Google Analytics and AdWords.
- Maintain BCC's website with current and relevant information in collaboration with BCC staff.
- Actively promote BCC programs and services including, but not limited to, webinars, education events, patient studies, and resources.
- Assist in the creation of materials related to the promotion of BCC's fundraising programs, as well as materials that support donor cultivation, solicitation, stewardship and engagement with storytelling emphasis.
- In collaboration with BCC staff, coordinate and implement the overall communications strategy regarding Bladder Cancer Awareness Month, Canada Walks for Bladder Cancer, Giving Tuesday and the Holiday Appeal.
- Collaborate with staff regarding content and create and distribute monthly e-newsletter communications; maintain subscriber lists and ensure distribution of relevant information for each audience.
- Monitor analytics and provide reports on all campaigns and initiatives, including social media analytics, website analytics, and newsletter analytics.
- Assist the National Communications Manager with monitoring of the annual communications budget.
- Other duties as assigned.

**QUALIFICATIONS AND REQUIREMENTS**:

- Bachelor's degree or college diploma in Communications, Marketing or Social Media is preferred.
- 2+ years relevant experience in a similar social media role including writing, editing, and content curation.
- Superior oral and written communication skills, including demonstrated experience writing social media posts across multiple platforms.
- Comfortable being on camera and recording video.
- Demonstrated understanding of donor, stakeholder, and volunteer audiences.
- Familiarity with social media best practices across multiple platforms.
- Strong computer and technical skills including solid knowledge of graphic design programs such as Canva and Adobe Creative Suite.
- Experience working for a health charity or non-profit and with volunteers would be an asset.
- Occasional evening and weekend work required to attend events and meetings.
- Occasional national travel may be required.

Note: A police background check must be completed as condition of employment.

**Location**:
**COMPENSATION**:
Permanent, full-time position of 37.5 hours/week, starting January 6, 2025. Salary of $48,000 per annum with benefits package including dental, extended healthcare, life insurance and EAP available after probationary period, and 3 weeks of vacation per calendar year, pro-rated to start date. Work is expected to be completed during standard business hours; however, occasional evenings and weekends may be required for BCC events.

We value diversity and inclusion and welcome applicants from all backgrounds. We thank all applicants for their interest, but only those selected for further consideration will be contacted.

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