Manager, Ad Product Development
4 days ago
**Résumé des fonctions... **:At Walmart, we enable the connection between supplier, brands and omni retail customers at
unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work
alongside some of the most talented people in the world to engage millions of Canadian households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart’s sales data to prove it. Walmart Connect wins when our partners invest in our omni solutions to drive sales and growth; Walmart and our partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.
Walmart Connect (the ad sales arm for Walmart) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and as a result, is able to provide measurable results for our partners.
The Manager, Ad Product Development will play a key role in shaping Walmart Connect’s roadmap for advertising products and platforms with the goal of significantly increasing its inventory and advertising revenues. You will lead the strategic and technical oversight of advertising technologies within the marketing and media work streams. This role is a hands-on role and will require the Manager to understand the digital technology and data space and the end-to-end solution and operations of the business, both current state and the target end state. The Manager will be accountable to enable the organization goals as it relates to Walmart Connect’s performance.
Ce que vous ferez...
1. Leverage solid knowledge of ad technology, ad media ecosystem, ad buyer's perspective, and consumer decision-making to drive strategy, blueprint, and product delivery of advertising products through in-store, onsite, offsite digital product requirements and solutions. Support Walmart Connect’s addressable advertising program and foster its delivery across Walmart (Owned & Operated) and Walmart Network.
2. Drive advertising innovation by leveraging data and media inventory to create additional value for advertisers. Increase the breadth of premium inventory available to marketers covering traditional, digital and audio formats.
3. Work with the team leader to translate central marketing strategies into a set of ad-tech requirements to execute the strategy; implement the ad-tech, tools, and partners required to advance the company’s in-store advertising ambitions and capabilities. Support the creation of large scale retailtainment products to drive commercial value in store.
4. Be able to get your hands dirty by understanding data - do direct analysis, build business cases & persuade marketers and agencies to purchase our in-store inventory. Define, measure, and iterate measures of success based on user feedback.
5. Develop new advertising products by working with leading technology providers and internal stakeholders. Particular emphasis should be placed on creating strategic compatibility between brands, stores, and SSC.
6. Manage relationships with strategic ad vendors and partners; serve as an internal SME to develop strategies and best practices for how to optimally buy media using data and technology more efficiently and effectively. Collaborate with key stakeholders across the enterprise including Digital Experiences, Marketing, Merchants, Store Operations, and Revenue Management to deliver exceptional products on budget and on time.
7. Be the product manager of in-store ad products for the company. When any custom development is needed or product health requires improvement, work with vendor partners, Tech teams, or internal stakeholders to effectively communicate requirements & manage end products. Work with marketing teams to understand requirements and rollout iterations
8. Drive greater effectiveness and efficiencies in media investments. Recognize major industry, competitive and technology trends, and communicate their strategic implications
**Compétences mínimales...**:
- Indiquez ci-dessous les compétences mínimales requises pour ce poste. Si aucune n’est indiquée, il n’y a pas de compétences mínimales. _
Age - 18 or older
**Compétences recherchées...**:
- Indiquez ci-dessous les compétences recherchées facultatives pour ce poste. Si aucune n’est indiquée, il n’y a pas de compétences recherchées. _
Comme requis par la loi, Walmart offrira des accommodements pour les besoins des associés avec des incapacités.
**Emplacement Principal...**
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
**Êtes-vous actuellement un associé de Walmart ?**:
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