SEO and Ads Specialist
2 months ago
**Overview**
This role demands a proactive individual with a deep understanding of both technical SEO/SEM and creative content strategies, capable of driving significant organic and paid traffic growth.
**Roles & Responsibilities**
- Conduct keyword research and analysis to identify valuable search terms and trends.
- Research and implement recommendations to improve website/ad performance and ranking.
- Conduct competitor analysis and monitor competitors' SEO strategies to identify opportunities for improvement.
- Set measurable goals to demonstrate improvements in marketing efforts.
- Perform technical and on-page SEO audits, including fixing broken links, correcting metadata, and optimizing URL structures.
- Write compelling and high-quality content, including page descriptions and ads, to improve search rankings and ad performance.
- Work with other departments to integrate relevant keywords into the website and marketing materials.
- Collaborate with social and content teams to optimize content to drive traffic.
- Conduct tests, analyze data and results, and identify trends to maximize ROI in SEO/SEM campaigns.
- Manage SEM campaign budgets and estimate monthly costs and expected results.
- Continually refine performance strategies based on data and trends.
- Use tools like Google Analytics and Google Search Console to improve organic search traffic.
- Provide SEO/SEM advice and support to internal departments, as needed.
- Stay up to date with search engine algorithm changes to adjust strategies accordingly.
**Requirements, Qualifications, and Skills**
- College certificate or bachelor’s degree in marketing, Digital Marketing, Computer Science, or a related field.
- 3-5 years of experience in developing and executing successful SEO campaigns.
- Proven experience as an SEO Specialist or similar role.
- Relevant certifications in SEO tools (Google Analytics, SEMrush, Google Search Console, etc.).
- Proven ability to develop and execute link-building strategies.
- Must be Google Ads certified.
- Deep understanding of search engine algorithms and ranking factors.
- Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools.
- Possess an understanding of HTML, CSS, and JavaScript for SEO purposes.
- Experience with content management systems (CMS) such as WordPress, Shopify, or Duda.
- Ability to create detailed reports on web analytics and site evaluations.
- Knowledge of current and upcoming SEO trends and best practices.
- Strong written and verbal communication skills.
- Experience with competitive analysis, keyword research, and data mining tools.
- Familiarity with social media platforms and their role in distributing content and building successful SEO/SEM campaigns.
- Experience in additional marketing channels (e.g., customer growth, promotions, etc.) is a plus.
**Job details**
- Job Type: Permanent, Full-time
- Salary: $60,000-$65,000 a year
- Hours: 40 per week.
- Schedule: Monday to Friday
- Location: Mississauga
- Proposed Resumption date: November 18, 2024
**Benefit**
- 2 weeks paid vacation
- Health benefits package
Join us as we strive to enhance our online visibility and drive growth through effective SEO strategies. If you are ready to take your career to the next level in a collaborative environment, we encourage you to apply
Pay: $60,000.80-$65,000.00 per year
**Benefits**:
- Company events
- Extended health care
- Paid time off
Schedule:
- Monday to Friday
**Experience**:
- HTML: 3 years (required)
- Google Analytics: 3 years (required)
- SEO: 3 years (required)
- Keyword research: 3 years (required)
Work Location: In person
Application deadline: 2024-11-18
Expected start date: 2024-11-18
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