Digital Marketing Specialist
2 weeks ago
We are seeking a full-time student to do a PAID part-time or full-time (30-35 hours per week) internship OR CO-OP at our office.
**Office located at Sheppard Centre Subway No need to walk outside.**
**Responsibilities**:
- Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
- Continually evaluate and improve the effectiveness of campaigns through bid management, keyword analysis, and geo-targeting
- Perform best practices for departmental procedures that facilitate workflow, intra-, and inter-departmental communication, tracking, and reporting of Web Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team
- Monitoring industry changes and bench-marking against online competitors
- Establishing a continuous improvement process
- Designing, directing, and monitoring solutions to acquire and retain users
**Qualifications for this position**:
- Preferable doing a Bachelor’s degree in a related field ( e.g., Marketing, Internet Marketing, Management Information systems)
- Experience or interest with Google Ads or Facebook Paid Ads
- Understanding of website traffic and data metrics analysis
- Google Analytics and Paid Ads interest
- Data-driven performance optimization methodologies
- Knowledge of Excel or Google Sheets knowledge
- User Interface usability and marketability study
**What we offer**:
- The leadership development program, on-demand online learning, Educational Assistance Program, Lunch&Learns.
- A Gym Memberships (for full-time)
- Social Events throughout the year include Wine Wednesdays, summer BBQ, Halloween costume parties, Holiday party
- Opportunity to give back to the community through our charity programs
- A chance to work with a first-class team
**MUST BE A CANADIAN RESIDENT OR CITIZEN OR HAVE REFUGEE STATUS**
Learn more about our company here:
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