Digital Marketing Specialist

4 weeks ago

Toronto, Canada Destiny Solutions Inc. Full time

**Digital Marketing Specialist**
The Digital Marketing Specialist is a key member of the Demand Generation team at Modern Campus, charged with optimizing the capabilities of the marketing automation platform (including HubSpot and Drift) to drive highly targeted and low-friction programs. Working closely with all members of the Marketing team, as well as cross-departmentally, this person will help implement and maintain all programmatic and operational initiatives through the marketing automation platforms, such as HubSpot, PathFactory and Omni CMS. Success for this role, like all roles in Marketing, is ultimately measured by attainment of the company’s revenue targets.
You’ll report to the Director of Demand Generation and work collaboratively with the teams in Content Marketing, Product Marketing, and Sales Development.
You might be our next Digital Marketing Specialist if you have a passion for growth marketing, innovation, adopting best practices, analyzing data, and creating momentum.
**What you’ll do**:

- Assist in building and maintaining a sophisticated lead nurture environment with automated workflows, measuring their success, and finding ways to optimize
- Orchestrate the strategy and execution of highly targeted programs such as account-based marketing with your partners in Marketing, Sales and Sales Development
- Measure marketing campaign metrics and report on their performance
- Seek out opportunities for A/B testing to increase productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in HubSpot, Drift and other marketing tech tools such as lead lifecycle management, lead scoring, lead nurturing, and persona-based segmentation
- Champion the health of the HubSpot database by keeping data and contact records clean and accurate
- Assist in maintaining the integrity of integrations to the marketing HubSpot instance such as Salesforce, PathFactory, and other marketing software.
- Collaborate with the marketing team on making website updates to increase engagement and conversion.

**What you'll need**:

- Bachelor's Degree or equivalent in Marketing or related field
- 3+ years of marketing automation experience, preferably with HubSpot
- Excellent time management and project prioritization skills

**What you’ll have**:

- Excellent communication and creative thinking skills, plus the ability to use both data and intuition to inform decisions.
- Great attention to detail, with the ability to proof both your words and your workflows.
- An open-mind and are growth-orientated — you love trying new things, developing new skills, and are motivated, not deterred, by failing.
- A commitment to speed, reliability, and excellence in everything you do.
- A love of brainstorming sessions and believe collaboration and experimentation is critical to success.

**What you’ll gain**:

- Competitive compensation and benefits
- Rewards and recognition programs
- Learning and development opportunities
- Unlimited Vacation Policy
- An environment in which you can thrive as an individual and a member of a diverse team
- Agency in your work to shape outcomes that you can proudly own.
- St. Petersburg, FL
- Toronto, ON
- Camarillo, CA

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