Digital Marketing Specialist

3 weeks ago

Toronto, Canada Explore! Full time

Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us.

At the heart of all of this, is a passion to travel responsibly. We aim to always be welcomed back, for communities and cultures to benefit, and wildlife to flourish. In a complicated world that's full of potential, we strive to be better than yesterday.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Toronto, Canada with 2 days per week in the office. Work life balance is important to us and so we are open to discussion on flexible working patterns and part-time working (minimum 4 days per week).

Role:
The Digital Marketing Specialist will be a pivotal player in executing our digital marketing strategy, with a strong focus on SEO, PPC, and data-driven decision-making. You will work under the guidance of the North American Marketing Manager and closely with our UK-based team, driving online engagement and conversions through innovative digital campaigns in both the US and Canadian markets.
- Copywriting and SEO strategy: Craft compelling website content, blog posts, and ad copy, including engaging titles and body content that drives conversion and supports our SEO efforts.
- Paid digital advertising: Working closely with the global marketing team, develop a strategy to increase website visits and online conversions. Help implement these strategies through A/B testing, across PPC, programmatic, retargeting, affiliate, and paid social activity.
- Analytics & insights: Utilize Google Analytics for in-depth analysis of our digital campaigns, extracting insights for strategy adjustments and monitoring the success of our initiatives.

Person:

- Whether it’s website content, blog posts, or ad copy, you have a way with words that can turn copywriting into a conversion machine. You pride yourself on your keen eye for detail and brand voice consistency.
- Your strong technical skills encompass everything from CMS and CRM systems to a basic understanding of HTML/CSS. You know how to dive into the technical aspects of digital marketing to ensure our campaigns run smoothly and efficiently.
- You’re a data wiz at heart, curious by nature, and love delving into the numbers, with an eye for spotting patterns and anomalies. You have a good eye for detail and data best practices and know your way around Google Analytics to understand our audiences and tweak our approaches for maximum impact.
- You’re a team player who is comfortable working independently and within a growing global team. Your excellent communication skills allow you to liaise effectively with colleagues across multiple countries and time zones.
- You are familiar with the US and Canadian markets, and know how to create and optimize content that speaks to a North American audience.

We aim to be better than yesterday and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Explore is part of Hotelplan UK, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.

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