Digital Marketing Specialist

3 weeks ago

Toronto, Canada Menē Inc. Full time

The Company:


Menē Inc. (TSX-V:MENE) (US:MENEF) crafts pure 24 karat gold and platinum jewelry that is transparently sold by gram weight. Through Menē.com, customers can buy jewelry, monitor the value of their collection over time, and sell or exchange their pieces at prevailing market prices. Menē was founded by Roy Sebag and Diana Widmaier- Picasso with a mission to restore the relationship between jewelry and savings. Menē empowers consumers by marrying innovative technology, timeless design, and pure precious metals to create pieces which endure as a store of value.


For more information about Menē, visit Menē.com


The Role:


As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns including lead gen, brand awareness, sales and more. You will play a pivotal role in the development and assisting with Menē's marketing initiatives including PR, creative, and more. Reporting directly to the Head of Sales and Marketing, you will collaborate with cross-functional teams to execute integrated marketing campaigns across various digital channels.


Responsibilities

  • Develop the digital marketing calendar and execute digital marketing campaigns to drive brand awareness, engagement, and conversion across social media and email marketing
  • Manage and optimize paid campaigns on Google and Meta to maximize ROAS and ROI
  • Monitor and analyze key performance metrics across all digital marketing channels to track campaign effectiveness, identify trends, and make data-driven recommendations for optimization
  • Collaborate with the creative team to develop engaging digital assets that align with brand guidelines and resonate with our audience
  • Manage Menē's organic social channels including the strategy, asset creation, copywriting, and posting
  • Showcase the exciting World of Menē by writing short blog posts
  • Continuous learning about the changes in the jewelry industry and customer trends and changes
  • Assist in managing relationships with external vendors, agencies, and partners to support digital marketing initiatives and ensure seamless execution of campaigns
  • Stay up-to-date with the latest developments in digital marketing, e-commerce, and technology to continuously improve our digital marketing strategies and tactics.
  • Be the brand voice online for Menē and grow our brand awareness with new customers


Qualifications

  • 2+ years of experience in digital marketing, preferably within the e-commerce or retail industry
  • University degree or college diploma in marketing, communications or a related experience
  • Proven track record of successfully managing digital marketing campaigns across multiple channels, driving measurable results, and achieving KPIs
  • Strong understanding of digital marketing concepts including social media marketing, email marketing, and content marketing. SEO is plus
  • Knowledgeable in Google Analytics, Google Ads, Meta Business and Ads Manager. Twitter and TikTok is a plus
  • Excellent analytical skills with the ability to interpret data, generate insights, and optimize campaign performance
  • Creative mindset with a keen eye for design and storytelling, coupled with strong written and verbal communication skills
  • Ability to thrive in a remote work environment, manage multiple projects simultaneously, and meet tight deadlines.
  • Collaborative team player with strong interpersonal skills and the ability to build positive relationships across all levels of the organization

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