PPC Specialist

2 weeks ago

Toronto, Canada Peninsula Canada Full time

**Company**: Peninsula Employment Services Limited

**Department**: Marketing

**Location**: Toronto, ON

**Salary**: $65,000 - $85,000 OTE

**Type of Employment**: Permanent

**Full/Part-Time**: Full-Time

**Hours of Work**: 37.5

**Working Days**: Monday to Friday

**About Us**

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy and BrightHR Software. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba and Ontario; with foreseeable plans of branching out to all provinces across Canada Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

**The Role of PPC Specialist**

The PPC Specialist is responsible for creating and managing a variety of PPC, paid social media, and programmatic campaigns across a range of Digital Channels such as Google, Microsoft, Facebook, and various third-party platforms. They will be also responsible for compiling daily reports for ad campaigns' performance to senior management.

**Day-to-Day Duties and Responsibilities**
- Own the strategic planning and everyday management of multiple high-budget PPC, social media, and programmatic accounts across different platforms.
- Ongoing testing, optimisation and tracking for lead generation to meet business KPIS
- Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern
- Producing and presenting reports on PPC activity to internal stakeholders
- Design Landing pages depending upon the Target Persona
- Monitor Competitor performance by using Google auction insights and SEMRush
- Working effectively with the other members of the PPC and digital team to maintain efficient running of all accounts

**What you Bring to the Team**
- The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team
- Thrives in a supportive and friendly working environment and with a desire to share new innovative ideas and skills
- Drive to meet and exceed targets and timescales
- Self-motivated with a strong work ethic that can work with limited supervision and guidance
- Strong attention to details
- Demonstrates a highly committed attitude and hard-working individual
- Worked within a team and help to develop junior members with the sharing of skills
- Ability to develop a long term strategy with hands-on ability to get things done

**Education/Experience**
- Minimum of 2+ years' experience in managing competitive PPC & paid social media campaigns and able to display experience in managing large budgets.
- Experience in updating landing pages using wordpress is an asset.
- Experience of CRO with knowledge of creating and implementing multivariate test
- Proven B2B PPC experience with lead generation tactics
- Experience with Facebook and LinkedIn paid advertising is an asset
- Experience of programmatic advertising and Native advertisements
- Strong Proficiency in MS Excel, PowerPoint, and Word
- Strong knowledge of Google Analytics with a passion for data analysis and data driven decision making
- Knowledge of multiple biddable media platforms including display advertising, Google and Bing shopping ads, social media and remarketing
- Knowledge on how to conduct a Long tail keyword research
- Knowledge of salesforce is an asset
- Google AdWords or Analytics Certification is a plus but not required

**Why work at Peninsula Canada?**
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location
- Vacation Days increase after 2 and 5 years' service
- Ask about our Peninsula Days, and more

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