Digital Marketing Specialist

2 months ago

Toronto, Canada Emond Publishing Full time

Emond Publishing, one of Canada's leading educational and legal publishers, is seeking an experienced Digital Marketing Specialist to develop and execute digital marketing strategies to enhance the growth of our business. This involves leveraging website marketing tools, developing PPC digital advertising campaigns, and regularly reviewing campaign performance analytics to assess their effectiveness and optimize accordingly. Join our team of passionate creators to participate in producing and promoting top-quality Canadian resources that support students, instructors, and legal professionals across the country.

**Responsibilities**:
**Digital Marketing (30%)**
- Develop, execute and manage digital strategies and marketing campaigns including Meta ads, LinkedIn ads, Google ads, SEO, SEM, display, social, and cross-media advertising.
- Oversee the entirety of the digital user experience, ensuring products, landing pages, content, and promotions are added to the website as required.
- Seek opportunities to increase engagement and conversion rates across all digital channels. Use methodical A/B testing to test and validate ideas.

**Website Management (30%)**
- Learn the Kentico CMS platform, including how to leverage the content editing and marketing tools available through it.
- Develop and optimize website marketing funnels, automation processes, segmentation tools, and personalized content with the goal of delivering an exceptional user experience.
- Configure and manage GA4 and Google Tag Manager to facilitate accurate tracking of website metrics, goals, and conversions.
- Collaborate with our IT Manager and website vendor to resolve issues and enhance website functionalities.

**Analytics and Reporting (20%)**
- Regularly review Hotjar user journeys, customer satisfaction survey feedback, and website analytics to identify opportunities to improve the user journey.

**Collaboration and Coaching (20%)**
- Review collateral prepared by the Creative Coordinator, Marketing Communications Coordinator, and Junior Marketing Coordinator, providing guidance and feedback as required.
- Liaise with other team members and departments to brainstorm, develop, and implement digital marketing strategies.

**Applicant Requirements**:
**Skills**:

- Logical and analytical problem-solver who is constantly seeking opportunities to optimize
- Data-driven, highly organized, and attentive to detail
- Creative thinker willing to test and implement innovative ideas
- Great communicator with strong written and verbal communication skills
- Solid work ethic, a sense of initiative, and a positive attitude

**Experience**:

- Post-secondary education
- 4+ years’ experience working in digital marketing
- In-depth knowledge of website analytics tools, including Google Analytics and Google Tag Manager
- Expertise in creating and managing digital advertising campaigns on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads
- Experience examining and assessing performance metrics, increasing conversion rates through data-driven testing, and optimizing SEO
- Experience collaborating with a team of 2 or more team members

**Commitment & Compensation**:

- **Start Date: August 2023**:

- **Job type**: Full-time, permanent
- **Hours**: Monday to Friday, 9am-5pm
- **Location**: Hybrid, with the option to work remotely and/or in the office as desired (office located at Yonge and Eglinton in Toronto)
- **Benefits**: Extended health care, vision care, dental care, and company pension
- **Compensation**: Commensurate to experience

Please submit **both a cover letter and resume** to Nicole Gaasenbeek, Director of Marketing, by **July 31, 2023.**

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Please write 1-2 sentences to briefly summarize your experience and/or comfort level with each of the following: Google Analytics, Google Ads, Facebook/Meta Ads, LinkedIn Ads, website administration, and organic SEO.

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing: 3 years (required)

Work Location: Hybrid remote in Toronto, ON

Application deadline: 2023-07-31

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