Marketing & Communications Specialist

3 weeks ago

Greater Toronto Area, Canada Sinistar Full time

Job Summary:

We are seeking a passionate and creative Marketing & Communications Specialist to join our growing Sales & Marketing (Got-to-Market) team. The Marketing & Communications Specialist will be responsible for increasing brand awareness, trust, and advocacy to support our ambitious growth objectives. This role is pivotal in educating insurers, claim adjusters, and the overall P&C industry about Sinistar and the problems we solve.


Key Responsibilities:

  • Create compelling and SEO-friendly content for our website, blog, socials, and marketing materials.
  • Collaborate with the Go-to-Market team to develop content marketing strategies (customer testimonials, case studies, vendor comparisons, etc.)
  • Develop and manage digital marketing strategies to increase brand awareness, trust and traffic to generate leads across various channels including PPC, SEO, SEM, email, socials, and display advertising.
  • Analyze campaign performance metrics and KPIs to make data-driven decisions that optimize ROI.
  • Source PR opportunities and manage external communications with various channels and outlets (awards, journals, news, speaking engagements, event organizers, etc.)
  • Identify events and manage all logistics including registrations, sponsorships, exhibitions/booths, activations, staffing, etc.
  • Attend events, manage a calendar and track budget expenditures to evaluate the success of each and provide recommendations for improvement.
  • Stay updated with industry trends, best practices, and implement new strategies to position Sinistar as a thought leader in the P&C insurance industry.


Qualifications:

  • 2-4 years experience in scaling marketing strategies within a high-growth startup environment.
  • Strong background in content marketing and SEO.
  • Events marketing experience is a plus.
  • PR & communications experience is a plus.
  • Bachelor’s degree in Business Administration, Marketing, or related field.
  • Excellent communication and interpersonal skills.
  • Strong organizational and time-management abilities.
  • Proficiency in Linkedin advertising, Google advertising, HubSpot, and Google Business Suite and/or Microsoft Office Suite.
  • Ability to work in a fast-paced, team-oriented, startup environment.
  • Self-motivated with a results-driven approach.


What We Offer:

  • A dynamic and supportive team environment.
  • Opportunities for accelerated professional and career development with a company going through hyper growth.
  • Competitive salary.
  • Collective insurance coverage.
  • Remote work.


Job Title: Marketing & Communications Specialist

Location: Greater Toronto Area

Department: Sales & Marketing (Got-to-Market)

Reports To: Director of Growth

Job Type: Full-Time

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