PPC Specialist Wfh/remote

1 month ago

Toronto, Canada Worksite Safety Full time

The **Pay-Per-Click Specialist **role is highly collaborative, with a focus on **research, experimentation and** **developing, maintaining, and optimizing the health of campaigns across multiple channels and platforms.** This role offers **opportunity for both career and skills growth **based on performance and willingness to learn. This role requires diligence, exceptional written and verbal communication skills, an eye for detail, and the ability to self-manage multiple projects and timelines.

Your time will largely be spent working with the marketing team to develop and maintain campaigns across a wide variety of channels, **focusing on relevant touch points along various customer journeys.** Your primary focus will be search engine marketing and related platforms (Google Ads, Bing Ads, Meta Ads, Amazon Ads, etc...).

This is a unique opportunity to influence the holistic customer journey in a positive way through data insights, value based targeting, PPC advertising, and experimentation. **The end result? Workers across Canada receive a higher standard of training, with fewer workplace injuries.**

**The primary competencies required to be successful in this position are as follows**:

- Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
- Copywriting & editing
- Ability to work independently as well as collaborating with various stakeholders across cross-functional teams
- A desire to learn and master new skills and tools
- A desire to understand and provide value to your audience

**Your role will be primarily focused on the following**:
**Search Engine Marketing (60%)**:

- Performing market research
- Writing ad copy
- Building new campaigns
- Maintaining existing campaigns
- Working collaboratively with other SEM specialists on QA, channel strategy, and performance troubleshooting

**Experimentation **(30%)**:

- Always be testing new variants of campaign strategies, ad copy, creative assets, etc...
- Testing new channels, tools, and strategies to see what works for a given market segment, and what does not

**Professional Development (10%)**
- Participating in Worksite Safety's training programs to gain first hand experience with product catalogue, market, and the problems that those products solve for our end-users
- Participate in Continuing Education courses and industry events to improve/refine and learn new skill sets
- Self-guided training on new beta programs, emerging tech, etc...

**Compensation**:
$72,000/year

**Required Qualifications**:

- 5+ years hands-on experience maintaining PPC campaigns
- 3+ years copywriting/content development experience (ad copy)
- Exceptional written and verbal communication skills
- 2+ years experience with Google Analytics
- Active Google Ads Certifications

**Nice to have**:

- Experience with Google Tag Manager
- Experience with Looker/Data Studio
- Experience with Meta Ads
- Experience with YouTube Advertising
- Experience with Amazon Advertising
- HTML/CSS/JavaScript
- Experience working with buyer personas
- Experience working with cross-channel attribution models
- Experience in occupational health & safety or a related field

**What's in it for you?**
- Work from home
- Competitive pay & comprehensive health benefits plan
- Health Spending Account
- Starting at 3 Weeks Paid Vacation
- Flexible hours
- Relaxed working environment
- Ongoing opportunities for learning and growth**_ Our Values:_**
- Building Together_ - We work collaboratively because we know that everyone has great ideas and unique perspectives build a better result. We are stronger when we are all-in as one team.
- Growing Through Experimentation_ - We relentlessly pursue our vision by improving and expanding what we do, experimenting with new ideas, and valuing tests over assumptions.
- Being Surprisingly Helpful_ - We look for ways to surprise and delight by going above and beyond to help others, even when we don't stand to gain anything from it.
- Enjoying our Work Life_ - Because our lives are better when we enjoy our work, we build genuine, positive, and supportive relationships with each other and inject a little fun wherever we can.

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