Marketing Coordinator- Paid Search

2 weeks ago

Toronto, Canada CDW Full time

A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what you look for and want most in your career. At CDW, we're happy to report that we meet all that criteria and more. A Fortune 200 leader, we're the organization Canadian companies turn to most to solve all their IT needs.

The Marketing Coordinator provides project management and administrative support to ensure CDW Canada's overall key marketing messages are communicated accurately, effectively and consistently to customer segments through Search Engine Marketing. This role coordinates the creation, development and day-to-day implementation of marketing tasks related to CDW Canada's paid search strategy and execution.

**What You'll Do**:

- Coordinate the day-to-day search marketing activities including campaign development, implementation and optimization; budget management, and reporting
- Conduct keyword & product category research and provide recommendations to support business needs and challenges
- Assist with routine and ad hoc reporting of channel and campaign performance
- Actively support the Marketing Specialist with on-going monitoring, tracking and optimizing of campaign performance, constantly identifying opportunities for A/B testing, testing new ad formats, new ad product features and strategies
- Coordinate all aspects of project execution including building project schedules, organizing, and collecting information from the product team, reviewing and editing timelines, collaborating with stakeholders and monitoring and tracking the status of projects from planning to completion.
- Maintain project trackers and budget paperwork for search engine marketing activities
- Interact heavily with Marketing, Partner and Product Management, Sales, and Finance functions, as well as partners and agencies
- Provide general support to the marketing team with a focus on search engine marketing, but also including marketing finance, project management, additional event support and other duties as required
- Stay on top of all best practices for measurement, ad creation and targeting and platforms; understand the competition and ever-changing goals within the digital advertising industry
- Occasionally provide marketing and promotion support to marketing team as required which may require working evenings or weekends (5% of the time)

**What you need to succeed**:
**Must-have**:

- Bachelor's degree, preferably in business or marketing
- 1-2 years of hands-on experience in PPC/paid search; building and optimizing campaigns
- Knowledge of Google Ads (Search & Shopping campaigns)
- Knowledge of Google Analytics (or comparable analytics platforms)
- Basic understanding of PPC digital marketing channels, audience segmentation, targeting, creating custom audiences, attribution and how it ties into the marketing mix
- Strong attention to detail and project management skills
- Ability to prioritize multiple projects simultaneously in a fast-paced environment
- Strong Excel skills (pivot tables, vlookup etc.) & passion for translating data into insights & opportunities
- Copywriting skills
- Proven ability to proactively collaborate, take initiative and creatively problem solve
- Experience working with partners, clients, and cross-functional teams

**Nice-to-have**:

- Google Ads & Analytics Certifications
- Experience using formal project management tools like Workfront, Trello, Asana etc.
- Experience using HubSpot or other marketing automation tools
- Experience using Adobe Analytics
- Experience in B2B marketing is an asset but not required

**Who we are**:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations in Canada, the United States, and the United Kingdom. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced startups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

**What you can expect from us: Culture, coworkers, careers.**
CDW is not only the People Who Get IT, but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self-and your best ideas-to CDW. Because diverse perspectives bring forth better problem solving-and better solutions for our customers on a rapidly evolving technology landscape.

The well-being

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