Associate Ecommerce Marketing Manager

1 week ago


Mississauga, Canada Spectrum Brands Full time

**Division Information**
Spectrum Brands Canada, Inc. sells and distributes hardware & home improvement, pet, personal care, and home appliances under the well-known brands of Weiser, Pfister, Dingo, Furminator, Nature’s Miracle, Tetra, Remington, and Black + Decker brands. With Canadian head office in Mississauga, Ontario, the company has national representation through its own sales team and coast to coast distribution network. The company is a division of Spectrum Brands Holdings, Inc. of Middleton, Wisconsin.

**Job Summary**
The Assistant eCommerce Content Manager will help devise and implement the strategy, techniques, and tactics used to increase online sales revenue via improved organic search and on-site navigation, conversion, content optimization, and review/ratings. Reporting to the Brand Activation Manager, this position will work closely with Sales, Channel Marketing, and Creative & Media to ensure eCommerce growth.

**Primary Duties & Responsibilities**

**(30%) Manage New Item Set-Up**
- Manage new item set-up procedure on eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
- Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings
- Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends
- Ensure Brand consistency & compliance across all major eCommerce partner sites
- Build and maintain systems and protocols that ensure all content is optimized
- Assist in maintaining detailed content health analytics reporting dashboards

**(40%) Deploy Effective Digital Marketing Content, Copy and Creative**
- Develop and maintain digital content database for all products.
- Implement enhanced product content on detail pages via retailer databases or WebCollage
- Develop and maintain brand stores and landing pages across multiple retailer websites.
- Evaluate copy based upon consumer feedback, product improvements, and market dynamics.
- Track and update product images and additional content as necessary across multiple brands
- Submit design requests for infographics, imagery, photographs, video required to support digital needs.

**(30%) Conversion Improvement Strategy & Execution**
- Leverage the dashboards to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly and quarterly business reviews
- Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories

**Education and Experience Profile**
- Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
- 1-3 years’ experience in Project Management, Marketing, eCommerce, or equivalent field.

**Required Skills**:

- Working knowledge of Amazon Vendor Central; preferably other online retailer portals
- Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
- Working knowledge of Content Syndication Platforms, ideally Salsify and BazaarVoice.
- Strong written and oral communication skills.
- Experience with detail-driven projects; preferably in a marketing department.
- Ability to handle multiple tasks, priorities, and deadlines.

**Work Environment**
Mississauga office & home office, hybrid and flexible model

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

LI-PH

Hybrid

Job Reference: US17515



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