Digital Marketing

7 months ago

Mississauga, Canada CPG Connect Full time

**Digital Marketing & Ecommerce Manager**
- Are you passionate about Digital Marketing & E-Commerce?_
- Are you looking for an opportunity to develop and grow a company’s Digital Footprint? _
- If so, this may be your dream job_

Our client, a leading Consumer Goods - Food Company, located in Mississauga, ON is looking to hire a Digital Marketing & Ecommerce Manager to join their growing team.

This is a hybrid role, requiring 3 days in office for meetings and collaboration.

Reporting to the Director of Marketing, this individual will be responsible for overseeing the Company’s Ecommerce and Digital Marketing strategy and initiatives. Responsibilities will include overseeing media buying, paid digital marketing, and activity with eRetailers to drive engagement, online purchases, and brand advocacy.

**RESPONSIBILITIES**:
**1) Lead Digital Experience Strategy**
- **E-Commerce Content**: Leads the development and implementation of ecommerce product page content, including text, images, how-to, A+ content, video and special program amplifications. Develops Walmart & other eRetail content, measures for results, and optimizes to maximize shopper engagement, consumer impact and ROI.
- **Creative**: Manages the development of creative assets required for E. Comm campaigns.
- **Testimonials & Reviews**: Establishes and executes a plan to recruit consumer feedback and market it on Company digital channels.
- **Consumer Data & Retargeting**: Builds a plan to leverage relevant consumer shopping data and online tracking, to better understand consumer behavior (ex. Monitoring FaceBook pixel on shared websites). Builds a plan to retarget creative and coupons to relevant consumer profiles.

**2) eRetail Strategy and Execution**
- Works closely with customer teams to develop Canadian and US eRetail support plans to drive shopper engagement on existing and emerging retailer e-commerce sites.
- Support and work with media buys across associated retailer and customer digital platforms in Canada and US (e.g., Walmart, Kroger), while remaining informed regarding eContent on a continuous basis, communicating any corresponding requirements.
- Delivers A+ content to retailer e-comm sites and supports with timely delivery of assets.
- Optimizes digital content to enhance the consumer experience, grow brand awareness, increase buy rate and drive consumer conversion.
- Manages development of creative to meet specifications of retailer e-comm initiatives.
- Drives consumer satisfaction in digital channels to help make Company and Brand Portfolio engaging and relevant
- Ensures key promotions and marketing campaigns come to life on retailer e-comm platforms.

**3) Digital Strategic Business Planning**
- Assists the marketing team in the Business Planning process with development of digital strategic plan focused on consumer engagement, acquisition and retention.
- Identifies opportunities to drive innovation and competitive differentiation for the organization through digital technologies and consumer experiences.
- Proactively develops contingency plans throughout the business cycle due to shifting internal and external factors.
- Works closely and effectively with internal/external partners to ensure efficient delivery of plans. Examples include Pinterest, Google, Meta, Flipp.

**4) Digital Direct-To-Consumer Media Buying**
- Schedule and set up paid media campaigns to drive positive engagement on a variety of digital platforms (e.g. Google, YouTube, Pinterest, Instagram, and Facebook).

**5) Analytics**
- Establishes effective benchmarks for measurement of digital marketing performance with KPIs. Makes appropriate recommendations to maximize ROI.
- Defines best practices for analytics and ensures consistent, ongoing benchmarking and analysis of performance, including making data-driven recommendations to improve future success.
- Analyzes campaign performance and conducts post-buy analysis and recommends tactical changes based on key KPI media metrics and consumption ROI to maximize performance across social and programmatic channels, in line with budget parameters.
- Continuously observes digital marketing activities and evaluates effectiveness of initiatives and chosen media channels, adapting marketing mix to best support continued development.
- Establishes reporting metrics for each digital campaign and reports on digital campaign performance twice per year. Includes paid media across all digital channels.
- Performs a digital marketing analysis once per year assessing competitor performance in each of Canada and US.

**6) Website Management and Optimization**
- Evaluates the digital experience and other marketing propositions delivered through digital channels.
- SEO/SEM
- Supports the adoption/leadership of shared learning and best practices globally to drive improvements within local digital channels.
- Leads the optimization of content pages to support addition of a French brand website.
- Collaborates with Brand and

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