Social Media Coordinator
7 months ago
The Loft is a boutique branding and marketing studio committed to elevating and scaling startup Fashion & Beauty e-commerce brands. Our team of passionate creatives and strategists deliver exceptional results through a combination of creativity, aesthetics, data-driven insights and industry expertise.
**Position Overview**
**Responsibilities**
- Develop, implement, and manage social media strategies for fashion and beauty e-commerce brands across Instagram, TikTok and Pinterest.
- Create engaging and visually appealing content, including images, videos, and graphics, tailored to each platform.
- Schedule and publish content across social media channels, ensuring optimal timing and consistency.
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- Analyze social media metrics and performance, providing insights and recommendations for improvement.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our clients remain competitive.
- Collaborate with the marketing team to align social media efforts with overall marketing strategies and campaigns.
- Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.
- Assist in planning and executing social media advertising campaigns to drive engagement and conversions.
**Qualifications**:
- Proven experience as a Social Media Coordinator or similar role, preferably within the fashion and beauty industry.
- Strong understanding of Instagram, TikTok, and Pinterest, including their respective algorithms and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Later).
- Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for aesthetics and detail.
- Ability to work independently and manage multiple projects simultaneously.
- Strong analytical skills and ability to interpret social media data.
- Passion for fashion, beauty, and e-commerce.
**Benefits**:
- Competitive base pay
- commission structure
- Flexible work hours
- Hybrid work
The Loft is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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