Social Media Coordinator

4 months ago


Toronto, Canada Pinnacle Full time

Welcome to **Pinnacle**, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experienceEstablished in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

**Job Title**: Social Media Coordinator

**Direct Report**: Content Manager

**Location**: Toronto/Hybrid

**Role Overview**:
The role of the Social Media Coordinator is to support the Content team in the management and production of sports betting content across all of Pinnacle’s social media platforms, including X, YouTube, Instagram, TikTok, Facebook and LinkedIn, with the goal of acquiring new players and retaining existing ones. This role also involves managing content on Pinnacle’s Betting Resources page and tracking content performance metrics to improve the growth of Pinnacle’s social media platforms and website.

**Key Responsibilities**:

- Manage and post sports betting content on Pinnacle’s social media accounts, focusing on global sports (soccer, tennis, MMA, etc.) and the major North American sports leagues (NFL, NBA, MLB, and NHL) - with the goal of acquiring new players and retaining existing ones.
- Create and edit compelling short and long-form video content for Pinnacle’s social media channels and website, leveraging content from Pinnacle’s podcasts, Pinnacle’s content partnerships and fair-use social media videos. Original video creation is also encouraged.
- Manage all aspects of the Pinnacle Podcast production, including planning, recording, editing, and publishing.
- Strategize and execute both organic and paid campaigns to achieve specific business objectives.
- Proactively identify and recommend new social media opportunities, trends, and technologies such as AI tools, to keep the brand ahead of the curve.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Curate user-generated content and leverage it to enhance brand authenticity and engagement.
- Engage with our online community to build brand loyalty - monitor and respond to comments and direct messages across Pinnacle’s social media channels.
- Create graphics, such as YouTube thumbnails and other social media assets for YouTube, X, Instagram, Facebook, TikTok and LinkedIn, with support from the Design team.
- Work closely with cross-functional teams, including Design, CRM, and Localization to ensure consistent messaging and branding across all channels.
- Monitor and analyze content performance metrics to evaluate the success of campaigns and strategies, providing regular KPI reports to the Content Manager for continuous improvement.
- Support Country Managers with requests for localized social media assets.
- Manage the production of video content on Pinnacle’s website, including videos and podcasts from external contributors.
- Perform other duties as assigned.

**Experience and Qualifications**:

- BS Degree in Marketing, New Media or a relevant field.
- A minimum of 2-3 years’ experience in creating and publishing content on social media for a reputable brand, preferably within the iGaming industry.
- Experience in all aspects of social media content creation, including writing engaging copy, creating graphics, video editing and building a content calendar.
- Proficiency in Adobe Creative Suite, with a strong focus on Premiere Pro and Photoshop.
- Experience in content management on CMS platforms.
- Excellent knowledge of sports betting and various casino games.
- Excellent knowledge of the sports betting industry and the latest social media trends.

**Skills**:

- Excellent editorial skills and experience with creating engaging content on all major social media platforms, including X, YouTube, Instagram, TikTok, Facebook and LinkedIn.
- Exceptional organizational skills to plan social media content well in advance, spanning weeks and months.
- Excellent video and photo editing skills.
- Ability to adapt content for specific platforms.
- Basic HTML editing skills and CMS authoring.
- Excellent communication skills.
- Multitasking and analytical skills.

**Benefits**:

- Private Health Insurance
- Employee Assistance Program
- Monthly Fitness Subsidy

**Job Types**: Full-time, Permanent

Additional pay:

- Bonus pay

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care



  • Toronto, Canada Qode Social Media Marketing Full time

    ***PAID INTERNSHIP** **Must be the following**: - ** Full-time Student Status in a Canadian Accredited Post-secondary Institution**: - ** Canadian Citizen, permanent resident, or persons granted refugee status in Canada**: - ** Legally allowed to work according to the relevant provincial and Canadian legislation and regulations**: - ** Hybrid Remote and...


  • Toronto, Canada GRAND TOURING AUTOMOBILES Full time

    Grand Touring Automobiles is actively seeing a Social Media coordinator to join our team! In this dynamic, fast-paced environment, the Social Media Coordinator is primarily responsible for the day-to-day coordination, development, and maintenance of all social media platforms. This position is also responsible for supporting the marketing and sales team with...


  • Toronto, Canada Grand Touring Automobiles Full time

    Grand Touring Automobiles is actively seeking a Social Media coordinator to join our team! In this dynamic, fast-paced environment, the Social Media Coordinator is primarily responsible for the day-to-day coordination, development, and maintenance of all social media platforms. This position is also responsible for supporting the marketing and sales team...

  • Social Media Manager

    4 months ago


    Toronto, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Toronto, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Social Media

    3 months ago


    Toronto, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Toronto, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Required **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...


  • Toronto, Canada MGB BUILDING GROUP INC. Full time

    Job Title: Social Media & Communications Coordinator **Job Type**: Contract/ Full time Hours of Work: 40h/week Location: Remote **Job description**: We are looking for a Social Media & Communications Coordinator to create and drive all social media content. If you are a talented, responsible, self-motivated individual, then you will be a great fit for...


  • Toronto, Canada Dental Office Bloor West Village Full time

    '''Duties''' - Develop and implement social media strategies to increase brand awareness and engagement - Create and curate engaging content for social media platforms, including text, image, and video content - Monitor social media channels for customer inquiries, comments, and feedback, and respond in a timely manner - Collaborate with cross-functional...


  • Toronto, Canada West End Women's Health Full time

    '''Duties''' This job combines office administration work with marketing and social media marketing. We are seeking a talented and creative Social Media Coordinator to join our team. As a Social Media Coordinator, you will be responsible for managing and executing our social media strategy. You will work closely with the marketing team to develop engaging...


  • Toronto, Canada Apex Time Solutions Full time

    Position Summary: The ideal candidate, is passionate about understanding and leveraging social media, and has an intuitive sense of what will resonate with ATS audiences. The Social Media Coordinator will also engage in internal activity by driving employee engagement and adoption of social media platforms and activities to help drive external brand...


  • Toronto, Canada Bellar Laser Clinic Full time

    The Bellair Laser Group of Clinics are a cosmetic-medical centers offering only FDA approved, result-oriented skin care and hair removal technologies. Bellair Laser Clinic has been in business for 20 years and we have won the Consumers Choice Award for 16 consecutive years. We are looking to expand our team for our busy Toronto clinics. We are currently...


  • Toronto, Canada Bladder Cancer Canada Full time

    Role: Reporting to the National Communications Manager, the Social Media Coordinator will oversee and support Bladder Cancer Canada's (BCC) social media assets including content creation, copywriting, and promotion of all BCC campaigns and initiatives. **RESPONSIBILITIES**: Social Media - Manage the BCC and BCCWalk social media accounts including Facebook,...


  • Toronto, Canada Oxford College of Arts, Business and Technology Full time

    For over 18 years, Oxford College has been serving various communities of the GTA by offering professional diplomas and life-changing learning opportunities. Our ability to provide an effective and well-rounded education is because of our team of hardworking professionals, and we're proud to see it growing each year. **We are hiring a Social Media...


  • Toronto, Canada Pomp & Circumstance PR Full time

    Role: Social Media CoordinatorAbout the agency: Based in Toronto, Pomp & Circumstance is one of Canada’s fastest growing lifestyle and consumer PR agencies. Named Adweek’s global “100 Fastest Growing List,” Strategy Magazine Agency of the Year, and on Canadian Business’ Startup List of the country’s fastest-growing companies. The award-winning...


  • Toronto, Canada Pomp & Circumstance PR Full time

    Role: Social Media CoordinatorAbout the agency: Based in Toronto, Pomp & Circumstance is one of Canada’s fastest growing lifestyle and consumer PR agencies. Named Adweek’s global “100 Fastest Growing List,” Strategy Magazine Agency of the Year, and on Canadian Business’ Startup List of the country’s fastest-growing companies. The award-winning...


  • Toronto, Canada First Features Limited Full time

    We are looking for a creative and strategic Social Media Coordinator to join our marketing team. In this role, you will be responsible for managing our social media presence, engaging with our audience, and developing content that reflects our brand's voice. If you are passionate about social media and have a knack for crafting compelling content, we want to...


  • Toronto, Canada Pinnacle Full time

    **Job Title**: Social Media Coordinator **Direct Report**: Content Manager **Location**: Toronto/Hybrid **Job Purpose**: The role of the Social Media Coordinator is to support the Content Manager and Content team in the management and production of content across all of Pinnacle’s social media platforms, including X, YouTube, Facebook, Instagram,...


  • Toronto, Canada York University Full time

    **Purpose**: As partners in student success, The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, the Communications & Marketing Department creates strategic, timely, targeted and engaging student-centric communications. The Social Media...


  • Toronto, Canada The collective child welfare survivors Full time

    FOR IMMEDIATE HIRE Social Media Coordinator Part Time 10 Hours/Week at $25/Hours Hybrid Work Contract until September 2025, possible extension based on funding ACCEPTING APPLICATIONS UNTIL: September 27th 2024 **Organization Information**: The Collective of Child Welfare Survivors (“CCWS”) is a grassroots collective founded by a group of Black,...


  • Toronto, Canada The Loft - Toronto Full time

    The Loft is a boutique branding and marketing studio committed to elevating and scaling startup Fashion & Beauty e-commerce brands. Our team of passionate creatives and strategists deliver exceptional results through a combination of creativity, aesthetics, data-driven insights and industry expertise. **Position Overview** **Responsibilities** - Develop,...


  • Toronto, Canada First Features Limited Full time

    We are looking for a creative and strategic Social Media Coordinator to join our marketing team. In this role, you will be responsible for managing our social media presence, engaging with our audience, and developing content that reflects our brand's voice. If you are passionate about social media and have a knack for crafting compelling content, we want to...