Social Media Coordinator

4 weeks ago

Toronto, Canada Pinnacle Full time

Welcome to **Pinnacle**, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experienceEstablished in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

**Job Title**: Social Media Coordinator

**Direct Report**: Content Manager

**Location**: Toronto/Hybrid

**Role Overview**:
The role of the Social Media Coordinator is to support the Content team in the management and production of sports betting content across all of Pinnacle’s social media platforms, including X, YouTube, Instagram, TikTok, Facebook and LinkedIn, with the goal of acquiring new players and retaining existing ones. This role also involves managing content on Pinnacle’s Betting Resources page and tracking content performance metrics to improve the growth of Pinnacle’s social media platforms and website.

**Key Responsibilities**:

- Manage and post sports betting content on Pinnacle’s social media accounts, focusing on global sports (soccer, tennis, MMA, etc.) and the major North American sports leagues (NFL, NBA, MLB, and NHL) - with the goal of acquiring new players and retaining existing ones.
- Create and edit compelling short and long-form video content for Pinnacle’s social media channels and website, leveraging content from Pinnacle’s podcasts, Pinnacle’s content partnerships and fair-use social media videos. Original video creation is also encouraged.
- Manage all aspects of the Pinnacle Podcast production, including planning, recording, editing, and publishing.
- Strategize and execute both organic and paid campaigns to achieve specific business objectives.
- Proactively identify and recommend new social media opportunities, trends, and technologies such as AI tools, to keep the brand ahead of the curve.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Curate user-generated content and leverage it to enhance brand authenticity and engagement.
- Engage with our online community to build brand loyalty - monitor and respond to comments and direct messages across Pinnacle’s social media channels.
- Create graphics, such as YouTube thumbnails and other social media assets for YouTube, X, Instagram, Facebook, TikTok and LinkedIn, with support from the Design team.
- Work closely with cross-functional teams, including Design, CRM, and Localization to ensure consistent messaging and branding across all channels.
- Monitor and analyze content performance metrics to evaluate the success of campaigns and strategies, providing regular KPI reports to the Content Manager for continuous improvement.
- Support Country Managers with requests for localized social media assets.
- Manage the production of video content on Pinnacle’s website, including videos and podcasts from external contributors.
- Perform other duties as assigned.

**Experience and Qualifications**:

- BS Degree in Marketing, New Media or a relevant field.
- A minimum of 2-3 years’ experience in creating and publishing content on social media for a reputable brand, preferably within the iGaming industry.
- Experience in all aspects of social media content creation, including writing engaging copy, creating graphics, video editing and building a content calendar.
- Proficiency in Adobe Creative Suite, with a strong focus on Premiere Pro and Photoshop.
- Experience in content management on CMS platforms.
- Excellent knowledge of sports betting and various casino games.
- Excellent knowledge of the sports betting industry and the latest social media trends.

**Skills**:

- Excellent editorial skills and experience with creating engaging content on all major social media platforms, including X, YouTube, Instagram, TikTok, Facebook and LinkedIn.
- Exceptional organizational skills to plan social media content well in advance, spanning weeks and months.
- Excellent video and photo editing skills.
- Ability to adapt content for specific platforms.
- Basic HTML editing skills and CMS authoring.
- Excellent communication skills.
- Multitasking and analytical skills.

**Benefits**:

- Private Health Insurance
- Employee Assistance Program
- Monthly Fitness Subsidy

**Job Types**: Full-time, Permanent

Additional pay:

- Bonus pay

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care

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