Manager, Marketing

4 months ago

St Catharines, Canada BGO Full time

**Manager, Marketing**

**St. Catharines, ON | Pen Centre**

**Who We Are**:BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and hospitality property across the globe. BGO has offices in 28 cities across twelve countries with deep, local knowledge, experience, and extensive networks in the regions where we invest in and manage real estate assets on behalf of our clients in primary, secondary and co-investment markets. BGO is a part of SLC Management, which is the institutional alternatives and traditional asset management business of Sun Life.

BGO promotes a corporate culture that attracts and retains the highest caliber people. We encourage opportunities for growth, development, and promotion by providing our employees with the resources to work effectively and continually strive to perform better. We are committed to a safe and sustainable work environment.

**The Opportunity**:The Marketing Manager will plan and execute the targeted, cost efficient annual Marketing Plan for the center that utilizes marketing funds to increase traffic, increase merchants’ sales, and increase market share within a specified trade area. This role will report directly to the General Manager, with direction and guidance from the National Director, Marketing and Digital Strategy.

**What You Will Do**:
**Marketing & Advertising**
- Prepare annual marketing plan and execute strategies and tactics accordingly
- Promote the shopping center consistent with established goals and revenue objectives
- Develop short and long-term marketing strategies
- Plan and execute traffic and merchandising events designed to appeal to the property's key target segments and contribute to Centre sales.
- Plan and execute appropriate advertising campaigns, digital / social media strategy, merchandising events, promotional activities, and public relations programs
- Organize a communication platform to promote key events and special promotions.
- Co-ordinate tenant and customer relations and implement comprehensive communications strategy
- Co-ordinate & administrate specialty leasing activities directly or with assigned Specialty Leasing Manager as applicable.
- Develop a media relations plan and strategy
- Negotiate media and contracts as applicable
- Maintain the Centre's web site to ensure the design and content are current, correct and on brand.
- Project the center’s image in line with BGO's Services posture as a good corporate citizen and business leader in the community
- Enhance and foster strong merchant relationships and participation levels
- Manage a professional agenc(ies) to develop a distinctive campaign and oversee the successful execution of the Centre's creative and message strategies to create brand awareness and alliance; promote special events and key retail periods; and highlight retailers.
- Stay abreast of current new media opportunities and community programming to ensure program is nimble and reactive to community needs
- Capitalize on timely trends and current culture through community initiatives and promotions.

**Budgeting & Reporting**
- Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures
- Code and process center marketing payables and analyze / explain variances
- Use all data and analytics available to shape the strategy for and measure the results of activities regularly, reporting monthly to the GM and National Director, Marketing and Digital Strategy

**Management**
- Work co-operatively with other management staff and provide leadership and direction to mall service staff
- Foster positive tenant, consumer, community and philanthropic relationships
- Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities
- Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc.
- Plan and execute special projects as required

**Sustainability**
- Embrace and pro-actively support BGO’s culture of Responsible Property Investing, including environmental sustainability, and corporate and social responsibility.

**Who You Are**:

- Related post-secondary diploma or university degree
- Minimum 5 years of marketing or related experience
- Knowledge of retail industry and branding tactics an asset
- Reliable transportation and ability to actively participate in mall events and set up
- **Relationship Skills** - Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality
- **Organizational/Multi-Task Skills** - Ability to allocate one's time effectively, work under pressure

  • Manager, Marketing

    4 months ago

    St. Catharines, Canada BentallGreenOak Full time

    Manager, Marketing St. Catharines, ON | Pen Centre Who We Are: BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and...

  • Marketing Manager

    2 months ago

    St. Catharines, Canada TreowGroup Recruitment Full time

    TreowGroup Recruitment, on behalf of our Niagara based hospitality client, is seeking a Marketing Manager.About Our Client: Our client is a leading luxury hospitality group with a commitment to delivering exceptional experiences. Known for their attention to detail and innovative approach, they are seeking a dynamic and hands-on Marketing Manager to support...

  • Marketing Associate

    4 days ago

    Fort St. John, Canada Revitalize Marketing Full time

    Get ready for an exciting opportunity! Revitalize Marketing is thrilled to welcome you as our newest Marketing Associate. We have made a name for ourselves in the promotional marketing industry over the past four years, and our team of experienced professionals is eager to bring their extensive expertise to every project!Our high standards of...

  • Marketing Manager

    6 months ago

    St. Catharines, Canada Gibbys Electronic Supermarket Full time

    Gibbys Electronics Supermarket is looking for a high-caliber and enthusiastic new Marketing Manager to join our growing team. It is a new position to oversee a small team of designers and our social media executive. The new manager will direct promotional campaigns, manage digital marketing efforts and drive business growth. **What you’ll do**: -...

  • Marketing Manager

    1 week ago

    St. Catharines, Canada Gibbys Electronic Supermarket Full time

    Gibbys Electronics Supermarket is looking for a high-caliber and enthusiastic new Marketing Manager to join our growing team. The new manager will direct promotional campaigns, manage digital marketing efforts and drive business growth. **What you’ll do**: - **Strategize**: Proposing marketing strategies to boost conversion and improve our online...

  • Marketing & Communications Liaison Manager

    2 months ago

    St. Catharines, Canada Brock University Full time

    **About the Role**: The Marketing and Communications Liaison Manager is responsible for the development and execution of a strategic marketing and communications plan for two Faculties: Applied Health Sciences and Math and Science, supporting internal and external communications programs to raise the visibility of the units, enhance their reputation and...

  • Marketing & Communications Liaison Manager

    7 days ago

    St. Catharines, Canada Brock University Full time

    Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement. We are one of Canada’s leading comprehensive universities and a Top...

  • Marketing Coordinator

    6 months ago

    St. Catharines, Canada Haver & Boecker Canada Full time

    We are currently seeking a motivated and experienced Marketing Coordinator to provide service and support to Haver & Boecker Canada’s management team and sales divisions by implementing and executing all required marketing activities, leading to the achievement of the company’s goals. Haver & Boecker Canada is a long-established leading provider of...

  • Marketing Coordinator

    6 months ago

    St. Catharines, Canada Napier Enterprises Full time

    _Passionate about product marketing? If you’re a creative marketer who loves fostering engagement and driving growth in a consumer product setting, we invite you to apply._ **OPPORTUNITY DESCRIPTION** Napier Outdoors is searching for a creative and strategic individual to join our expanding team as Marketing Coordinator. Working closely with the...

  • Marketing Coordinator

    4 days ago

    St. Catharines, Canada City of St. Catharines Full time

    **Join us to shape the future of St. Catharines!** **About the City**: In the City of St. Catharines, we are committed to realizing the vision outlined in **The City of St. Catharines - Strategic Plan 2023 to 2027**. Our goal is to cultivate a city that thrives on safety, innovation, sustainability, and caring, not just for today, but for generations to...

  • Marketing Strategist

    2 months ago

    St. Catharines, Canada Napier Enterprises Full time

    **About Napier Outdoor** At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the...

  • Marketing Coordinator

    7 months ago

    St. Catharines, Canada Colliers International Niagara Ltd. Full time

    Work Term: Permanent - Work Language: English - Hours: 35 hours per week - Education: Bachelor's degree - Experience: 5 years or more - Graphic design - Fine/studio arts, general **Work site environment**: - Real estate **Work setting**: - Willing to relocate **Level of expertise**: - Computer graphics editor **Tasks**: - Perform administrative tasks -...

  • Marketing Consultant

    2 months ago

    St. Catharines, Canada Aerosports Trampoline Park Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 40 hours per week - Education: - Expérience: - **Education**: - Bachelor's degree - ** Work setting**: - Private company, corporation or industry - ** Tasks**: - Develop policies - Evaluate communication strategies and programs - Implement communication strategies and...

  • Digital Marketing Specialist

    6 months ago

    St. Catharines, Canada Crime Stoppers of Niagara Full time

    Crime Stoppers of Niagara is a highly respected non-profit organization focused on promoting public safety in the Niagara Region. Since its establishment in 1985, the organization has been fully committed to its mission of preventing and solving serious crimes in the area. As we are currently working on our special projects focused on Human Trafficking in...

  • Marketing & Communications Officer

    2 months ago

    St. Catharines, Canada Brock University Full time

    **About the Role**: Working collaboratively with both the University Marketing and Communications team and staff and researchers at the Cool Climate Oenology and Viticulture Institute, the Marketing & Communications Officer is responsible for planning and successfully executing media relations, communications, and marketing activities and events for the Cool...

  • Traditional & Digital Marketer

    6 months ago

    St. Catharines, Canada King's Court Estate Winery Ltd Full time

    **Responsibilities/Duties**: - Organic social media content creation on Facebook and Instagram, 2 to 3 posts per week per platform - Writing Blogs and key messaging for all marketing materials - Marketing winery events and products (B2C) with meta-ads, google ads and third-party event listings - Collect photos and videos of winery events for marketing...

  • Event & Content Marketing Specialist

    6 months ago

    St. Catharines, Canada Napier Enterprises Full time

    **Job Overview** The Event & Content Marketing Specialistis a core member of the Marketing Team. The primary focus of the Event & Content Marketing Specialistwill be to lead all event, affiliation, and PR marketing initiatives. Your growth mindset will shape our marketing strategy that supports our overarching business goals. **Responsibilities &...

  • Technical Marketing Support

    1 month ago

    St. Catharines, Canada Miriam Laundry Publishing Full time

    **Company Overview**: Miriam Laundry Publishing is a leading children's book hybrid publishing company dedicated to empowering authors to share their stories with young readers around the world. Our mission is to inspire, uplift, and entertain children through captivating storytelling and beautifully illustrated books. With a focus on fostering creativity...

  • Marketing and Social Media Coordinator

    5 months ago

    St. Catharines, Canada Goodwill Industries Niagara Full time

    **Job Overview**: **Key Responsibilities**: **Develop Marketing Plan**: - Create a strategic marketing plan aligned with Goodwill Niagara’s goals and objectives. - Set annual goals for community engagement and brand visibility. **Content Creation**: - Design and produce compelling content for various marketing materials including billboards,...

  • marketing consultant

    4 months ago

    St. Catharines, Canada Aerosports Trampoline Park Full time

    Work Term: PermanentWork Language: EnglishHours: 40 hours per weekEducation: Bachelor's degreeExperience: 1 year to less than 2 yearsWork settingPrivate company, corporation or industryTasksDevelop policiesEvaluate communication strategies and programsImplement communication strategies and programsOversee the preparation of public written material Prepare...