Marketing Coordinator

3 months ago

St Catharines, Canada Napier Enterprises Full time

_Passionate about product marketing? If you’re a creative marketer who loves fostering engagement and driving growth in a consumer product setting, we invite you to apply._

**OPPORTUNITY DESCRIPTION**

Napier Outdoors is searching for a creative and strategic individual to join our expanding team as Marketing Coordinator. Working closely with the Marketing Director and Brand Strategist, you will play a pivotal role in implementing marketing strategies that captivate our target audience and drive growth for our brands. This role offers an exciting opportunity to work in the consumer product world within the outdoor and automotive industries.

**WHAT YOU GET TO DO**
- **Marketing Plan and Strategy Implementation**:Play an active role in developing and executing marketing strategies to drive brand awareness
- **Content Creation**:Contribute to the creation of engaging SEO optimized blog articles and product copy, write compelling headlines, captions and effective hashtags. Execute photography & video plans with content creators. Create compelling short videos. Assist in content management and upkeep including brand and product guides, shared drives and content libraries
- **Social Media Management**:Help maintain social media platforms, including creating and scheduling content, community engagement, and performance tracking. Create social media strategies to increase engagement, reach and impressions.
- **Events**:Plan, manage and support event sponsorship programs. Plan and organize all events including trade shows, community outreach events and internal corporate events.
- **Website Management**:Maintain and update Napier’s Shopify website. Monitor and analyze website traffic, user behavior, and conversion rates using analytics tools**. **Create strategies to increase traffic, conversion rate and grow subscriber
- **Public Relations**:Support the execution of PR programs; build relationships and connections by contacting journalists, bloggers, influencers, media outlets, publications, and other relevant individuals. Maintain and enhance Napier’s online reputation by actively monitoring and managing customer reviews across all platforms.
- **Influencers**: Execute ambassador and influencer outreach campaigns
- **Analytics & Reporting**: Monitor, analyze and report key marketing metrics and campaign performance to evaluate effectiveness and identify areas of improvement.

**WHAT YOU NEED**
- 3+ years of marketing experience
- Post-secondary education in marketing
- Excellent written and verbal communication skills
- Creative mindset with a keen eye for detail and a passion for developing innovative marketing campaigns.
- Proficiency in marketing tools and platforms, including social channels, Loomly Shopify, MailChimp etc.

**WHO WE ARE**
- **What We Do**: At Napier Outdoors, we design and distribute innovative camping products in the outdoor and automotive industries. With a focus on innovation and customer satisfaction, we’ve been leaders in the truck and SUV tent market for over 30+ years.
- **Our Culture**: We’re a small but mighty team, drive by hard work, teamwork, passion, and integrity. Honestly is our policy, entrepreneurship is in our DNA, and we’re as tight-knit as family.
- **Join Us**: We believe the journey is just as important as the destination. Join us in our mission to inspire adventurers to embrace the open road, providing them with the confidence to roam freely and camp wherever their vehicle takes them.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Paid time off
- Vision care

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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