Marketing & Communications Liaison Manager

3 months ago

St Catharines, Canada Brock University Full time

**About the Role**:
The Marketing and Communications Liaison Manager is responsible for the development and execution of a strategic marketing and communications plan for two Faculties: Applied Health Sciences and Math and Science, supporting internal and external communications programs to raise the visibility of the units, enhance their reputation and support their strategic priorities.

**The Marketing and Communications Liaison Manager will**:

- Develop and execute a comprehensive, strategic and measurable marketing and communications plan in collaboration with unit leads to support the unit’s strategic priorities and support the advancement of the University’s overall brand and reputation;
- Set clearly defined goals and targets for marketing and communication program;
- Provide regular analysis and reporting to key partners;
- Ensure plans support the University’s overall marketing and communications plan and strategic priorities;
- Act as key liaison between designated unit and central Marketing and Communications team;
- Lead best practice dissemination across units to ensure consistency and utilization of tools, resources, advice and direction across the University;
- Generate content for a wide range of channels and platforms, both traditional and digital;
- Set goals and targets and ensure all activities are measurable and utilize measurement and analysis to inform marketing budget planning;
- Work with staff and faculty in designated area to build strong relationships with Marketing and Communications.

**Key Skills and Experience**:

- Bachelor’s degree in Marketing, Communications, journalism or related field;
- A minimum of five years of related experience in communications and/or marketing, providing leadership, advise and expertise, preferably in the public sector;
- A valid G class driver's license and an acceptable driver's abstract;
- Ability to write clear and concise copy under tight deadlines;
- Knowledge of marketing and communications best practices (particularly in post-secondary education);
- Demonstrated success in strategic marketing planning skills, marketing campaign development and implementation;
- Demonstrated experience writing compelling creative briefs and comprehensive integrated marketing communications (IMC) plans;
- Advanced knowledge of design software and Microsoft Office, including extensive knowledge of Excel, Word, and PowerPoint and relevant technology;
- Ability to influence people from a broad range of backgrounds, positions and perspectives with strong consultative, advisory and public speaking skills;
- Strong understanding of measurement best practices and ability to analyze data and metrics;
- Ability to effectively manage multiple files and quickly change focus in a fast-paced environment where priorities are apt to change on short notice;
- High degree of critical judgement that supports decision-making;
- Ability to manage expectations of various partners.

**Preferred or Asset Skills**:

- University experience and acumen preferred.

**Salary and Total Rewards**:

- Job Grade N, Salary Scale ($75,460-$129,360);
- Target Hiring Range: $75,460-$77,525;
- This position includes full comprehensive benefits including tuition waiver.

We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.

We are committed to inclusive and barrier-free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process, as outlined in our and consistent with the requirements of the Ontario Human Rights Code. Please contact if you require a disability related accommodation so we can ensure your participation needs are met.

Brock University does not use AI Technology at any stage of the recruitment process.

Learn more about Brock University by visiting.

Pay: $75,460.00-$77,525.00 per year

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Work Location: Hybrid remote in St. Catharines, ON L2S 3A1

Application deadline: 2024-11-04

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