Marketing Brand Manager

6 months ago

Chilliwack, Canada Westbow Group of Companies Full time

**Who we are**

Founded in 1977, the Westbow Group of Companies is made up of high-quality businesses throughout various industries. Based in Chilliwack, BC with operations in Western Canada and Guatemala City, our companies tackle construction, investing, agriculture and non-profit causes, constantly aiming to produce Quality for Generations. We are a company that prides itself on its values:

- We work hard, we work smart
- We build lasting value
- We are creative and innovative
- We have fun
- We care
- We act with integrity

**About the role**

As a Marketing Brand Manager, you will play a pivotal role in shaping and executing our brand strategy to drive growth and enhance brand equity. You will lead the setting of the annual financial and budget targets for your respective Brands along with the development of the annual strategic plan to deliver the established targets. You will work collaboratively with the commercial Team to track and deliver against the key financial targets and will develop 5P strategies to facilitate an optimal execution of the Brand strategies. You will be responsible for developing and implementing omni commerce marketing campaigns, managing brand assets, and ensuring brand consistency across all touchpoints.

This role requires a creative and strategic thinker who can collaborate with cross-functional teams, including the marketing team (creative and market research), key stakeholders, sales and execution teams, to achieve the brand strategic and financial objectives and deliver a compelling experience to our target audience.

Preferred working location for this position is at our head office in Chilliwack BC, with flexibility for remote work or other site offices.

The annual salary range for this position is $70,000-$90,000.

**What you’re great at**
- Thinking creatively and demonstrate the ability to develop and implement innovative marketing campaigns and brand strategies.
- Being creative, analytical, problem-solving and results oriented.
- Relationship building.
- Exceptional project management and organizational skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Managing budgets for optimal ROI.
- Effective communication both written and verbal, with the ability to convey complex ideas clearly and persuasively.
- Working in teams as well as independently.
- Being analytical and using data to make informed decisions.
- Remaining flexible and adapting to changing market conditions and company needs.
- Staying up-to-date with industry trends and emerging marketing technologies.

**What you’ll be doing**
- **Brand Strategy Development**: Develop and execute comprehensive brand strategies that align with the company's goals and values.
- **Annual Strategic Plan**: Establish annual strategic commercial plans to achieve targets.
- **Monthly Discipline**: Work collaboratively with the commercial team to ensure plans are in place to deliver financial and Brand targets.
- **Campaign Management**: Plan, execute, and analyze omni commerce marketing campaigns to increase brand awareness, drive customer engagement, and achieve sales targets.
- **Brand Identity Management**: Maintain and enhance the brand identity, including logos, taglines, and visual assets, ensuring consistency across all channels.
- **Market Research**: Work with the market research team to order and review market research and competitor analysis to identify trends, opportunities, and threats, and use insights to inform brand strategy.
- **Content Creation**: Oversee the creation of high-quality content, including copywriting, graphics, videos, and other assets that convey the brand's message effectively.
- **Budget Management**: Develop and manage the brand marketing budget effectively, optimizing spending to achieve maximum ROI.
- **Performance Metrics**: Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and make data-driven decisions.
- **Collaboration**: Collaborate closely with cross-functional teams, including the marketing team (creative and market research), key stakeholders, and execution teams, to ensure alignment and consistency in brand messaging.
- **Crisis Management**: Prepare for and respond to brand-related crises, protecting and enhancing the brand's reputation.

**What we’re looking for**
- 5+ years of experience in brand management, marketing, or a related role is required.
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is an asset.
- Proven experience developing and executing successful brand strategies.
- Working knowledge of branding principles, marketing strategies, and customer behavior.
- Proficiency in using marketing software and tools, such as analytics platforms, social media management tools, and graphic design software.

**What you can expect from us**
- Medical and Dental benefits package
- RRSP Matching program
- Investment opportuniti

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