Content Marketing Coordinator

6 months ago

Chilliwack, Canada Petcurean Full time

Department: Brand Marketing

Reports to: Brand Manager

Location: Chilliwack, British Columbia

Hours of Work: full-time, 40 hours per week

Workplace Category: Hybrid

The Coordinator reports directly to the Brand Manager, North America, and maintains a strong collaborative relationship with the broader marketing team.

What's in it for you?
- Flexible hybrid work environment.
- Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
- Staff Feeds program Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
- Annual volunteer hours so you can give back to the causes that mean the most to you.
- Comprehensive Benefits package.
- Employee Assistance Program.
- Modern open concept office located in the beautiful Fraser Valley
- Stocked coffee, tea and treats at our office

If you were the Content Marketing Coordinator now, here are some of the core activities you would be doing:
Community Coordination
- Coordinates the execution of the Brand strategy to translate this into an effective content strategy across the digital ecosystem, including working closely with the Creative Services team and external vendors to ideate and develop assets.
- Demonstrates the ability to spark conversations on social networking sites that are aligned with both end-user needs and B2B client business requirements.
- Maintains the ability to multi-task and move in-and-out of varying mindsets to support multiple user communities across a global range of initiatives concurrently
- Monitors the community in collaboration with Customer Care to ensure timely and ongoing engagement within the context of specific guidelines and rules of engagement.
- Plans and act as a frontline ambassador interacting with customers and fans in real-time on a range of platforms, including Facebook, Instagram, TikTok, MailChimp, and
- Participates in and helps shape online conversations.
- Manage the Influencer and/or Ambassador Program, including evaluating & making recommendations for new opportunities
- Provide continuous monitoring and ensure ongoing optimization of planned tactics and spend

Content Creation
- Coordinates with internal and external vendors to generate photos and videos
- Use strategic insights to effectively "content stack" and promote content across relevant platforms

Analysis
- Demonstrates analytic skills to create comprehensive and data-driven pre-scheduled or ad-hoc reports
- Contribute to providing actionable insights to inform content strategy and provide recommendations based on findings
- Demonstrated ability to perform in-depth content analysis to examine the significance of certain content over others and communicate how this performance impacts the overall content strategy
- Monitors and reports on media and advertising tactics using analytic skills and provides recommendations to further optimize campaigns.
- Maintains analytic platforms to ensure consistent tracking and accurate measurement of all relevant metrics across relevant channels

Content Marketing Strategic Support
- Review best practices, both generally and in an industry-specific sense
- Plan and manage the Influencer/Ambassador program; work with key agency partners and execute all aspects of the program (SWAG, product samples, onboarding, )
- Engage in competitive audits to understand the content strategies of our competitors and what can be leveraged or improved upon
- Monitor and analyze social media trends across verticals for their relevance to and impact on our B2B clients, their brands, their strategies, and their consumers
- Maintains and expands upon knowledge of the goals, motivations, and activities in the social space of our end users and B2B clients
- Coordinates with other Content roles to support the execution of the global social media strategy across all channels

Partner Management
- Coordinates with external marketing resources, including micro influencer agencies, writers, designers, and web teams, to manage and produce marketing deliverables. Maintains correct positioning, messaging, and brand standards, monitoring content and managing potential PR issues.

Research & Development
- Assist with conducting research for projects as required
- Plans and undertakes market research, analyzes trends, determines needs and expectations of target markets, potential clients, projects, and industry opportunities, and recommends strategies

Other Duties
- Collaboratively develops strategies that identify how to best reach our target customer in a cost-efficient and effective way
- Participate in conferences, trade shows, and other such promotional activities, including evaluating, planning, and implementing promotional activities as deemed necessary
- Conducts additional project coordination and support duties as required
- As requested within the same scope and level

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