Marketing & Product Development Manager - White

6 months ago

Hunts Point, Canada White Point Beach Resort Full time

**Marketing & Product Development Manager**

**White Point Beach Resort**

Synonymous with Nova Scotia, White Point Beach Resort is a legendary year-round oceanfront beach resort that embodies the provinces reputation as Canada’s Ocean Playground. Since 1928 the property has proudly attracted and welcomed guests from around the world to her shores and Nova Scotia. As a leader in community and guest engagement, White Point is known for its dynamic and creative programming and the diversity and quality of experiences curated and enjoyed by guests.

Having just recently celebrated her 95th Anniversary, White Point is a successful, privately owned business that is currently seeking a Marketing and Product Development Manager to become an integral member of the team. With an insatiable appetite for creating and curating memorable moments for guests, partners and staff, this position plays a critical role in guiding the ongoing successful year-round operation of the business.

Providing leadership in areas of communication, marketing, brand management, crisis communications, partnerships and opportunities for continued revenue growth, the position reports directly to the General Manager. While the department consists of one, the delivery of the White Point experiences to market requires that the Manager work closely with all departments and partners to ensure the brand promise is delivered. Guided by the goals and budget approved as part of the resorts operating budget, to create and achieve the annual marketing plan and activities.

**Responsibilities**:
**Marketing**

Create, implement, monitor and manage the overall marketing plan, budget and programs for White Point.

Including but not limited to:

- Brand Reputation Management_
- Manage, monitor and respond to Trip Advisor, Google Reviews, etc.
- Monitor all conversations on social channels including direct messages, comments and tagged content.
- Advertising_
- Secure, provide and direct content for a mix of paid and earned advertising in print, radio, TV, travel media, social media and digital advertising within target markets.
- Manage relationships with advertising/communication/media agencies & freelancers to execute strategies and plans on time and on budget.
- Partnerships_
- Critical to the success of White Point is the engagement and nurturing of partnerships with businesses, organizations and individuals that strengthen and enhance the impact of White Point within the cultural, social and economic sustainability of not only White Point, but the surrounding communities within the region and Nova Scotia.
- Continuously seek out, develop and foster partnerships that generate incremental or maintain business volumes, relationships, and collaborations. This includes other businesses, organizations, government departments etc. locally, regionally, nationally and internationally where relevant.
- Asset Development_
- To maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.
- Review proposals and partnerships with social influencers.
- Use graphic design tools to create branding graphics and visuals.
- Digital Media_
- Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.
- Execute a consistent blog schedule and repurpose content for social channels.
- Prepare and issue e-newsletters (monthly or more frequently) to key audiences including leisure and meeting planners as a promotional channel leading to sales. Track data such as open rates and share with the management team.
- Facilitate and manage digital marketing advertising and promotions.
- Promotions & Public Relations_
- Identify, develop and deliver all promotional materials required by other departments as required in addition to property brochure, map, signage, videos, flyers, etc.
- Write and issue media releases while managing and responding to media inquiries.
- Identify and participate in appropriate tradeshows.
- Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.
- Serve as the curator of White Point content and storytelling directly through White Point channels and indirectly through third party providers.
- Create and manage contesting initiatives that broaden reach, engagement and generate sales, including contesting.
- Promotional Gift Certificate Program_
- Manage Promotional Gift Certificate Program, monitor and facilitate achievement of supporting charitable organizations, while leveraging gift certificate sales goals and promotion of White Point.

**Product Development**

Monitoring trends and opportunities, building on the diverse resources of White Point, work closely with the Management Team to identify, develop and guide implementation of new products, events and experiences that expand our market reach, sales and partnerships, strengthens our market penetration a

  • Marketing and Product Development Manager

    6 months ago

    White Point, Canada White Point Beach Resort Full time

    Work at White Point: Marketing and Product Development Manager - Position - Marketing and Product Development Manager - Job Details - Full-time - Job Start Date - Immediately Marketing & Product Development Manager Synonymous with Nova Scotia, White Point Beach Resort is a legendary year-round oceanfront beach resort that embodies the provinces reputation...

  • Restaurant Manager

    3 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    Position - Restaurant Manager - Job Details - Full-time - Job Start Date - Immediately White Point Beach is looking for an experienced Assistant Food & Beverage Manager to join our “family”. **Must reside and be able to legally work in Canada** Located on Nova Scotia’s picturesque South Shore, White Point is a quintessential beachfront holiday...

  • Assistant Food

    3 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    Position - Assistant Food & Beverage Manager - Job Details - Full-time - Job Start Date - Immediately White Point Beach is looking for an experienced Assistant Food & Beverage Manager to join our “family”. **Must reside and be able to legally work in Canada** Located on Nova Scotia’s picturesque South Shore, White Point is a quintessential...

  • Gift Shop Manager

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title**: Gift Shop Manager **Division**: Resort Recreation, Retail and Activities **Department**:Retail **Responsible To**: Recreation Manager **Role Summary** White Point Beach Resort has been welcoming families, friends, couples and year-round groups for over 90 years. White Point is a high demand, prime location for many different types of...

  • Restaurant and Lounge Manager

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title: Restaurant & Lounge Manager** **Division**: F&B Operations **Department**:Food and Beverage - Service **Responsible To**:Food & Beverage Manager **Role Summary** The Restaurant and Lounge Manager will work under the direction of the Food & Beverage Manager and works closely with the food and beverage leadership team to ensure that the...

  • Event Coordinator

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title**: Event Coordinator **Division**: Resort F&B Services **Department**:Events **Responsible To**: Event Manager **Role Summary** White Point Beach Resort has been welcoming families, friends, couples and year-round groups for over 90 years. White Point is a high demand, prime location for many different types of events on the South Shore....

  • Restaurant Manager

    3 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title: Restaurant Manager** **Division**: F&B Operations **Department**:Food and Beverage - Service **Responsible To**:Food & Beverage Manager **Must reside and have permission to work in Canada** **Role Summary** The Restaurant Manager will work under the direction of the Food & Beverage Manager and works closely with the food and beverage...

  • Restaurant and Lounge Manager

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title: Restaurant & Lounge Manager** **Division**: F&B Operations **Department**:Food and Beverage - Service **Responsible To**:Food & Beverage Manager **Role Summary** The Restaurant and Lounge Manager will work under the direction of the Food & Beverage Manager and works closely with the food and beverage leadership team to ensure that the...

  • Marketing Coordinator

    6 months ago

    White Point, Canada White Point Beach Resort Full time

    Position - Marketing Coordinator - Job Details - Full-time - Job Start Date - Immediately White Point Beach is looking for a Marketing Coordinator to join our resort. **Must reside and be able to legally work in Canada** Located on Nova Scotia’s picturesque South Shore, White Point is a quintessential beachfront holiday experience - all year round. The...

  • Refrigeration Technician

    5 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job description - **White Point Beach Resort **Job Title**:Refrigeration Technician **Division**: Property Maintenance & Engineering **Department**:Property Maintenance **Responsible To**:Director of Engineering **Role Summary** A fantastic opportunity to join an iconic resort nestled on the rugged Atlantic coastline with a stunning stretch of beach...

  • Chef de Partie

    5 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    White Point Beach Resort Chef De Partie **Role Summary** Reporting to the Executive Chef, this position is responsible for tasks that focus on the day-to-day activities in the kitchen. Performing as a lead cook on the line this role assists the Sous Chefs in all areas of the kitchen including food production, waste control, standards and kitchen...

  • Executive Chef

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Executive Chef** White Point Beach Resort is seeking a dynamic and creative individual to fill the role of Executive Chef. **Must be a Canadian resident** Available immediately, this is a full-time, year-round salaried position. Salary will be commensurate with experience and qualifications. In this position, you will oversee, mentor, and be a part of...

  • Assistant Housekeeper

    3 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    Position - Assistant Housekeeper - Job Details - Full-time - Job Start Date - Immediately White Point Beach is looking for an experienced Assistant Housekeeper to join our resort. **Must reside and be able to legally work in Canada** Located on Nova Scotia’s picturesque South Shore, White Point is a quintessential beachfront holiday experience - all...

  • Housekeeping Attendant

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Who we are**: Located on Nova Scotia's picturesque South Shore, White Point is a quintessential beachfront holiday experience - all year round. The Main Lodge is the heart of the property - sprawling, yet cozy, with crackling wood fires and warm, maritime hospitality. We're looking for key players to help us bring this reality to our guests, are you up for...

  • Food and Beverage Supervisor

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    F&B Supervisor **Reports to**: Food & Beverage Manager (FBM) ***: Reporting to the FBM, this position is responsible for the maximization of Food & Beverage profitability by providing the highest quality of service in an atmosphere relaxed and comfortable for the guests, responding to guest questions or concerns promptly. This position is also responsible...

  • Front Desk Agent

    3 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title**:Front Desk Agent **Division**:Resort Services **Department**:Front Desk & Reservations **Responsible To**:Front OfficeManager **Role Summary** The Front Desk agent assumes levels of responsibility for the day-to-day operation of the front desk. These include check in and check out procedures, processing payments, providing resort and area...

  • Breakfast Chef

    5 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    Position: Breakfast Chef White Point Beach Resort is seeking a dynamic and creative individual to fill the role of full time Breakfast Chef In this full time, permanent position, you will work directly with the Culinary Management Team to manage, mentor, and be a part of a team of busy cooks, kitchen helpers and kitchen stewards. **Job Title: Breakfast...

  • Cook

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    Job description Position: Cook Full Time Position ~ available immediately White Point Beach Resort is seeking a self-motivated and hardworking individual to fill the role of Cook. In this full time, permanent position, you will work directly with the Culinary Management Team to be a part of a brigade of busy cooks, kitchen helpers and kitchen...

  • Maintenance Person

    2 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **Job Title**:Maintenance Person **Division**: Property Maintenance & Engineering **Department**:Property Maintenance **Responsible To**:Engineering/Project Manager **Role Summary** Provide efficient service to internal & external guests. **Responsibilities** - Providing efficient, attentive and friendly service to the guest - Adherence to established...

  • Recreation Supervisor

    6 months ago

    Hunts Point, Canada White Point Beach Resort Full time

    **JOB DESCRIPTION**:RECREATION SUPERVISOR **RESPONSIBLE TO**:Recreation Manager **RESPONSIBLE FOR**: 1. Providing efficient, attentive and friendly service to the guest 2. Adherence to established standards 3. Supervising and Ensuring staff are following established standards 4. Practices good customer relations and suggestive selling **STANDARDS OF...