Marketing and Product Development Manager

2 weeks ago

White Point, Canada White Point Beach Resort Full time

Work at White Point: Marketing and Product Development Manager
- Position
- Marketing and Product Development Manager
- Job Details
- Full-time
- Job Start Date
- Immediately

Marketing & Product Development Manager

Synonymous with Nova Scotia, White Point Beach Resort is a legendary year-round oceanfront beach resort that embodies the provinces reputation as Canada’s Ocean Playground. Since 1928 the property has proudly attracted and welcomed guests from around the world her shores, the Liverpool area and Nova Scotia. As a leader in community and guest engagement, White Point is known for its dynamic and creative programming, the diversity and quality of experiences curated and enjoyed by guests.

Having just celebrated her 95th Anniversary, White Point is a successful, privately owned business that is currently seeking a Marketing and Product Development Manager to become an integral member of the team. With an insatiable appetite for creating and curating memorable moments for guests, partners and staff, this position plays a critical role in guiding the ongoing successful year-round operation of the business.

As a key member of White Point Beach Resort and the Management Team, this position is one of the most exciting and dynamic. Responsible for the ongoing development, management, implementation and evaluation of presenting White Point Beach Resort, and its associated companies and subsidiaries, in market to achieve the desired revenue and guest experience objectives, you will embody and embrace the essence of ‘great days’.

Providing leadership in areas of communication, marketing, brand management, crisis communications, partnerships and opportunities for continued revenue growth, the position reports directly to the General Manager. While the department consists of one, the delivery of the White Point experience promised in market requires that the Manager work intimately with all departments and partners to ensure the brand promise is deliverable, and delivered.

Guided by the annual goals and budget approved as part of the resorts operating budget, create and achieve the annual marketing plan and activities, leveraging where possible to expand and extend market reach to achieve more significant and meaningful results.

**Responsibilities**:
**Marketing**

Create, implement, monitor and manage the overall marketing plan, budget and programs for White Point.

Including but not limited to:

- Brand Reputation Management_
- Manage, monitor and respond to Trip Advisor, Google Reviews, etc.
- Monitor all conversations on social channels including direct messages, comments and tagged content.
- Advertising_
- Secure, provide and direct content for a mix of paid and earned advertising in print, radio, TV, travel media, social media and digital advertising within target markets.
- Manage relationships with advertising/communication/media agencies & freelancers to execute strategies and plans on time and on budget.
- Partnerships_
- Critical to the success of White Point is the engagement and nurturing of partnerships with businesses, organizations and individuals that strengthen and enhance the impact of White Point within the cultural, social and economic sustainability of not only White Point, but the surrounding communities within the region and Nova Scotia.
- Continuously seek out, develop and foster partnerships that generate incremental or maintain business volumes, relationships, and collaborations. This includes other businesses, organizations, government departments etc. locally, regionally, nationally and internationally where relevant.
- Asset Development_
- Undertake personally or secure services of providers to maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.
- Review proposals and partnerships with social influencers.
- Use graphic design tools to create branding graphics and visuals.
- Digital Media_
- Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.
- Execute a consistent blog schedule and repurpose content for social channels.
- Prepare and issue e-newsletters (monthly or more frequently) to key audiences including leisure and meeting planners as a promotional channel leading to sales. Track data such as open rates and share with the management team.
- Facilitate and manage digital marketing advertising and promotions.
- Promotions & Public Relations_
- Identify, develop and deliver all promotional materials required by other departments as required in addition to property brochure, map, signage, videos, flyers, etc.
- Write and issue media releases while managing and responding to media inquiries.
- Identify and participate in appropriate tradeshows.
- Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.
- Serve as the curator of White Point content and sto

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