CRM Manager

6 months ago

Montréal, Canada BetterSleep Full time

**The Opportunity**:
We’re the creator of BetterSleep: the app that has helped more than 65 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages We set out on a mission to help people change their lives with a better night's sleep.

**Who are we and why join us?**:

- We are taking sleep to the next level. We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve.
- We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our users;
- Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
- We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us

**What are we looking for?**:
BetterSleep is looking for a CRM Growth Manager to define, implement and execute CRM strategies to get the maximum impact on revenues and retention. This individual will be in charge of creating personalized and effective communication strategies with our users to make their user journey and sleep exceptional. CRM influences multiple KPIs, and you need to be highly dedicated to them.

**Responsibilities**:

- Working closely with the product team to optimize the user journey and user experience using personalized and engaging communications to improve user retention, activation and conversion;
- Collaborate with the paid media team on user acquisition and retention campaigns;
- Implements segmentation strategies in order to optimize and increase the efficiency of our communications;
- Develops tailored programs for each audience group;
- Perform A \ B tests all the time to find the best solutions and constantly maximize and improve the performance of BetterSleep;
- Collaborate with the design, brand management and editorial team to develop a content strategy that encourages sales and brand engagement depending on the different audience groups identified;
- Keeps up to date with new CRM trends, best practices and with the competition;
- Collaborates with the IT team on data integration workflow, export, as well as new data integration.

**Requirements**:

- Passionate about Growth Marketing;
- Bachelor degree in marketing or relevant field;
- 5+ years of related work experience coupled with mobile app experience in high growth startup;
- Passionate about marketing and user journey, skilled with data, intuition and deep empathy;
- Excellent communication (oral and written), collaborative, attention to detail, time management and organizational skills;
- Expert familiarity with CRM platforms or ability to learn quickly (e.g. iterable, mixpanel, etc);
- Knowledge of HTML and CSS is a strong asset.

**Benefits**
- Competitive salary & compensation;
- Excellent health, dental, and vision coverage;
- Retirement plan with employer matching contribution;
- Ridiculous perks program;
- Office in the heart of downtown Montreal, a three-minute walk from the Central Station;
- 50% discount on public transport and monthly meal allowance (Uber eats);
- Free access to Tele-health & BetterHelp services;
- Any hardware/software that will make you productive and successful;
- Awesome people to work with;
- Nothing to slow you down;
- Helping people live a better life, every day.

//

**L’opportunité**:
**Qui sommes-nous et pourquoi nous joindre?**:

- Nous faisons passer le sommeil au niveau supérieur. Nous combinons un contenu de qualité, une technologie de pointe et un développement de produits axé sur les données pour apprendre, itérer et améliorer constamment.
- Nous sommes implacables dans notre quête de l’excellence, remettant toujours en question le statu quo en découvrant de nouvelles façons de faire dans le but de toujours mieux servir nos utilisateurs;
- Nous sommes une communauté qui grandit ensemble - à la fois professionnellement et personnellement. Notre équipe est agile, permettant à chacun des employés d'avoir un impact réel dès le premier jour.
- Nous investissons dans le bien-être et le développement professionnel de notre équipe, car nous reconnaissons que la croissance des affaires et la croissance individuelle vont de pair. Vous évoluerez rapidement et aurez des défis stimulants chaque jour. Joins-toi à nous

**Ce que nous recherchons**:
BetterSleep est à la recherche d'un responsable de la croissance CRM pour définir, mettre en œuvre et exécuter des stratégies CRM afin d'obtenir un impact maximal sur les revenus et la rétention. Cette personne sera chargée de créer des stratégies de communication personnalisées et efficaces avec nos utilisateurs afin de rendre leur expérience et leur sommeil exceptionnels. Le CRM a une influence sur de nom

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