CRM Strategist
1 week ago
Company Description
**Who we are**:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
**Job Description**:
**Position overview**:
Playing both an analytical and strategic role, the CRM strategist is responsible for the analysis and strategy for corporate CRM projects, and has a pivotal role in influencing the development of acquisition, retention and customer lifecycle opportunities in the three RCL Divisions. He plays a key role in supporting the divisions’ CRM business needs and ensures they share best practices, key customer insights and tactics to aid in increasing their customers loyalty.
**Responsibilities**:
- Provides CRM solutions, and works closely with relevant teams to translate these solutions into functional specifications and oversees their execution and maintains documentation related to SMFC projects fulfilled;
- Constructs and maintains reports on testing performance using various tools including SFMC Report Builder, Google Analytics, MicroStrategy BI and SFSC. Provide insights and recommendations for optimization;
- Aide in managing corporate CRM and Loyalty projects.
**Qualifications**:
**Qualifications & Competencies**:
- Bachelor’s degree in Marketing, E-Commerce, Business Intelligence or any related field;
- Minimum 3-4 years of experience in Digital Marketing;
- Hands-on experience analyzing data and developing strategies from the results of those analysis;
- Must have strong project management skills and ability to manage multiple responsibilities in a fast-paced environment;
- Must have excellent communication and presentations skills specifically as it relates to explaining data to key stakeholders;
- Experience with Google Analytics, Microstrategy BI, Salesforce Marketing Cloud, Salesforce Service Cloud and Office suite (Word, PPT, Excel);
- French (written & spoken) is required.
Additional Information
**What we offer (Why work with us)**:
- Hybrid work environment;
- A competitive benefits package (Full Time Employees Only);
- Paid Time Off Sick Time, Flex Days & Vacation (Full Time Employees Only);
- Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement;
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.);
- Generous Employee Referral Policy.
If this inspires you let’s talk. Send us your resume today
By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL #ReadytoRCL
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