North America Retail Brand Experience Manager
3 months ago
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Brand Experience department is a core function of the Brand Marketing organization, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. Comprised of the core functions of Digital Brand Experience, Retail Brand Experience, Store Design and Event Experience, this team is redefining digital and physical brand experiences by providing strategic design for the online-to-offline journeys that serve our guests and drive sales. The Retail Brand Experience Team is specifically responsible for developing the physical brand and product experience through two core functions: Visual Merchandising & Styling and In-Store Marketing.
**a day in the life**: what you’ll do
- Scale the Global in-store marketing (ISM) strategy and direction for all major 365 + seasonal product/brand priorities and strategic imperatives across the North America store portfolio
- Develop, scale and deliver the ISM 365 + seasonal brand storytelling journey
- Create and deliver directives and toolkits to enable store execution and ensure consistency across the market
- Assist in the direction and execution for high profile doors across NA
- Partner closely with visual merchandising, brand creative, brand marketing, merchandising, store innovations, and other key stakeholders to manage 365 + seasonal calendar
- Manage external vendor relationships, workback schedules, production, delivery, install and removal
qualifications
- 5+ years experience in retail brand marketing or visual merchandising
- Undergraduate Degree in Brand Marketing, Communication, or Merchandising preferred
- Experience working in retail, apparel experience preferred
- Experience working with vendors and managing budgets + deadlines
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
LI-Hybrid
LI-BR1
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