Digital Marketer

5 days ago


St Jacobs, Canada Effective Edge Communications Full time

Effective Edge is a full-service marketing agency in St Jacobs, Ontario. We pride ourselves on partnering with our clients to build long-term relationships providing the most impactful solutions to their communication objectives. Every step we take is strategic, from gathering and generating content, to copywriting, design and execution/production, whether traditional or digital - so our clients can make the best use of their communications budgets in a world of perpetual change.

We are looking for a **Digital Media Marketing Specialist** for our highly collaborative team of professional marketers.

In this role, you’ll be a partner in planning, developing, implementing and managing our clients’ social media campaigns and digital advertising strategies. This includes creating content that will attract new customers and keep existing ones engaged on various social platforms.

**Responsibilities**:

- Develop and maintain social media accounts for multiple clients, including responding to messages or questions and directing inquiries to the appropriate client departments
- Assist in the development of strategies and related content for digital marketing and advertising campaigns
- Build digital campaigns and implement online tools that promote our clients’ organizations and boost customer engagement, targeting specific demographics with ads based on individuals’ interests
- Manage campaign analysis to measure and report on results and suggest improvements
- Develop and distribute monthly e-newsletters via Mailchimp

**What You Bring**:

- Bachelor’s degree in a related field (Ie. business marketing, public relations, communications, journalism) or equivalent experience.
- 2+ years of recent proven experience in a similar role
- Experience with visual communication principles
- Expert grasp of the English language, with strong verbal and written communication skills, both in comprehension and articulation
- Experience with Google Ads, Google Analytics, Tag Manager, Facebook, Instagram, LinkedIn, YouTube Ads, Squarespace, Wordpress, CSS
- A mindset of ongoing learning; strong problem solving and showing initiative
- Ability to multitask and perform with multiple competing deadlines
- Up-to-date awareness of key digital media trends and tracking new trends
- Ability to detect patterns, organize and analyze data

**Qualifications/Experience that will make you stand out**:

- Interest in and background knowledge of manufacturing, construction, heavy equipment and/or agriculture industries is a definite asset in this role
- Copywriting experience (creative, technical) and storytelling ability
- Familiarity with web design/development and content management systems
- Knowledge of Photoshop, Premier Pro, or other media editing software

**Additional information**:
This position is 40 hours per week on location at our St Jacobs, ON office, generally 8:30 am - 5:00 pm, Monday through Friday. Occasional (infrequent) overtime may be required. Flex time is available when needed and we are set up for remote working where necessary.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Extended health care
- Flextime
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday



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