Brand Marketing Manager

3 days ago

Toronto, Canada LG Electronics Canada Full time

As an industry expert, the emerging products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives.

**Responsibilities**:
- **Brand Leadership**:

- Further elevate LG’s brand profile within the industry in Canada.
- Effectively market LG’s products to defined target segments.
- Develop plans to leverage existing or potential opportunity Partnerships consistent with the LG brand.
- Establish and communicate LG objectives for the category in Canada so that there is shared, company-wide alignment on success metrics.

Brand Execution
- Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business to increase revenues and market share.
- Ensure all product touch-points to the consumer are consistent with the company’s corporate guidelines and brand position.
- Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth.
- Lead internal and external collaboration of ideation and production of creative content targeted at wholesalers, dealers and consumers through digital, traditional, PR and Sponsorship touch points.

**Trade Marketing**:

- Develop marketing materials, including brochures, promotional and activities, advertising, store posters, packaging, and other relevant materials.
- Build relationships with Dealers to develop and amplify marketing campaigns.
- Direct co-branded marketing programs with LG Partners.
- Provide final approval on all co-branded creative assets.
- Complete store visits on a monthly basis.

**Relationship Management**:

- Effectively manage Advertising, Media, Digital, Research and Lead Gen agency relationships in order to ensure brand and message alignment, and timely execution of initiatives.
- Succinct completion of Advertising, Media, and Research agency briefings with the support of other internal stakeholders in order to ensure the campaign purpose, target customers, timelines and expected results are commonly understood.
- Work with Product and Sales Managers to prioritize and effectively execute mega, major and minor “New Product Introductions” though various media and Partner channels as needed to support achievement of corporate and category brand and financial objectives.

**Planning**:

- Budget: Management of annual budget process.
- Monthly review and YTD performance and adaptation of plans as needed to achieve annual sales, profit and expense objectives. Set, track and report on marketing performance metrics that demonstrate marketing ROI and customer engagement.
- Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows and sales support.
- Direct product launches including marketing messages, product reviews and article placements.

**Analysis**:

- Target customer segments: Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights.
- Marketing objectives: Define and track performance of key brand metrics for the Canadian marketplace.
- Market share: Gather and analyze relevant market data to ensure achievement of market share objectives at the National and Provincial level, and with key retail channel partners.

**Administration**:

- Timely processing of invoices on a monthly basis in order to ensure that vendors are paid per agreed terms, and that LGECI does not incur ongoing financial liabilities related to past activities or commitments.

**Requirements**:
- **Mandatory**:

- Undergraduate degree & a minimum of 2-3 years of brand management experience with demonstrated record of positive business results.
- Experience in creating Lead Generation activities for B2B & B2C customers.
- Prior experience managing and energizing a broad range of advertising, media, promotion and Public Relations agencies.
- Consumer marketing experience, specifically in the areas of targeting, brand strategy and positioning, concept development and testing, marketing plan development, execution and post-analysis, testing, evaluating and advocating breakthrough new marketing programs.
- Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints.
- Strong administrative skills, leveraged to efficiently initiate and manage major campaigns, process invoices and keep ahead of day-to-day volume of work and mixed priorities.
- Ability to pivot quickly in response to changing market dynamics and competitive activities.
- Ability to prioritize multiple product categories within the business.

**Nice-to-have**:

- Prior experience in the Canadian Residential & Commercial Air Conditioning industry.

**Note**: This job description is not intended to be all-inclusive. E

  • Sales Representative/marketing Specialist

    4 weeks ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Brand Experience Manager

    4 weeks ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Marketing Inc. is a specialized business marketing firm that has been building and energizing brands since 2006. Our company is made up of passionate professionals whose mission is to create meaningful relationships between brands and people. VIBRANT brings its brand promise to life through two complementary business practices: marketing services and...

  • Sales Representative/marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Brand Vision Marketing Full time

    _Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...

  • Social Media Manager

    2 weeks ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Social Media Manager

    2 weeks ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Manager, Brand Marketing

    3 weeks ago

    Toronto, Canada HarperCollins Publishers Full time

    Overview: **Company**:Harlequin Enterprises ULC **Job Title**:Manager, Brand Marketing & Communications **Department**:Harlequin Brand Group **Status**:Regular Full Time **Location**:22 Adelaide Street West, Toronto (Hybird) We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures...

  • Manager of Brand Marketing

    2 weeks ago

    Toronto, Ontario, Canada Intuit Inc. Full time

    TurboTax Canada is seeking a Group Marketing Manager, Brand, Advertising, and Sponsorships. This role requires a strategic and results-oriented marketing leader with a deep understanding of brand strategy, media planning, and team leadership. The ideal candidate will possess a unique blend of data-driven decision making, growth mindset and creative ideation....

  • Brand Marketing Manager

    3 days ago

    Toronto, Canada White Ash Group Full time

    **Responsibilities**: - Lead the strategic development, management and execution of entire portfolio of brands and to deliver short and long-term revenue and profit targets in line with corporate objectives. - Lead product portfolio strategy across our brands and categories - Identify product optimization opportunities across the portfolio rooted in data...

  • Manager, Brand Marketing

    2 weeks ago

    Toronto, Canada Roots Full time

    Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share...

  • Brand Experience Manager

    4 weeks ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Marketing Inc. is a specialized business marketing firm that has been building and energizing brands since 2006. Our company is made up of passionate professionals whose mission is to create meaningful relationships between brands and people. VIBRANT brings its brand promise to life through two complementary business practices: marketing services and...

  • Brand Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada LG Electronics Canada Full time

    As an industry expert, the emerging products Brand Marketing Manager is responsible for developing and implementing the division's marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division's short and long-term business objectives.Responsibilities:- Brand Leadership: Further elevate LG's brand profile within...

  • Manager, Brand Marketing

    1 week ago

    Toronto, Canada Heart & Stroke Full time

    At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. To learn more about our mission, values, commitment to...

  • Marketing & Communications Manager

    2 weeks ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Manager, Brand Marketing

    3 weeks ago

    Toronto, Canada Canadian Cancer Society Full time

    **_Hybrid Work Model_** **_ Manager, Brand Marketing (15-Month Maternity Leave Coverage)_** **WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?** The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for...

  • Brand Experience Specialist

    2 weeks ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Brand Ambassador

    2 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About Us We are seeking enthusiastic and outgoing individuals to represent our client's brand at the upcoming Toronto Pride Weekend. As a Brand Ambassador, you will be responsible for engaging with event attendees, distributing promotional materials, and generating brand awareness. Responsibilities:Attend Toronto Pride Weekend on June 28th , 29th th (TBD)...

  • Marketing & Communications Manager

    2 weeks ago

    Toronto, Ontario, Canada Array Marketing Full time

    About Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Brand Experience Specialist

    2 weeks ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Brand Marketing Manager

    3 weeks ago

    Old Toronto, Canada LG Full time

    Brand Marketing Manager, Emerging Products Tuesday, April 23, 2024 As an industry expert, the Emerging Products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives. ...

  • Brand Marketing Manager

    3 weeks ago

    Old Toronto, Canada LG Full time

    Brand Marketing Manager, Emerging Products Tuesday, April 23, 2024 As an industry expert, the Emerging Products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives. ...