Manager, Brand Marketing

6 months ago

Toronto, Canada HarperCollins Publishers Full time

Overview:
**Company**:Harlequin Enterprises ULC

**Job Title**:Manager, Brand Marketing & Communications

**Department**:Harlequin Brand Group

**Status**:Regular Full Time

**Location**:22 Adelaide Street West, Toronto (Hybird)

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of colour, members of the LGBTQIA2S+ community and persons with disabilities.

Join us and share your story.

Join our dynamic team as Manager, Brand Marketing & Communications and play a pivotal role in shaping the future of the iconic Harlequin brand. Reporting to the Senior Manager of Brand Marketing & Communications, you will be at the heart of developing the brand strategy and storyline, collaborating with creative agencies to inject fresh energy into Harlequin's brand narrative and spearheading innovative brand programs and initiatives that not only bolster brand awareness, but also drive meaningful audience engagement and boost sales in North America.

You will be the gatekeeper of Harlequin's brand essence, ensuring that its unique identity resonates internally and through all external communications. You'll measure the heartbeat of our brand initiatives by tracking KPIs and deciphering the narrative behind the numbers, monitor marketing trends and competitive activities and watch over and nurture Harlequin’s brand equity in partnership with the insights team.

**Responsibilities**:
**Strategy (20%)**
- Collaborate with the Senior Manager and brand agency (where applicable) to shape the Harlequin Brand strategy, focusing on driving brand awareness, equity, and sales.
- Keep on top of technology and marketing trends to identify new promotional and partnership opportunities that support brand and audience growth.
- Evolve promotional plans based on marketplace trends, emerging opportunities and brand initiative and product campaign results.
- Lead the development of the brand content marketing strategy including channel and program-specific plans such as Influencer Outreach, Video Program, etc.
- Provide strategic direction and oversee the execution of brand marketing, paid influencer, and content initiatives.
- Act as a promotional consultant to Harlequin’s publishing teams on product and author specific promotion.

***

**Execution (40%)**
- Alongside the Senior Manager, Brand, develop and execute Harlequin brand programs and initiatives, in collaboration with OMNI channel marketing and communications teams, agency partners, author engagement team and other key stakeholders.
- Cultivate and maintain Harlequin’s brand identity standards, ensuring creative and messaging consistency across all Harlequin Brand group touchpoints and channels.
- Work closely with public relations to ensure alignment to brand strategy and areas of focus between groups and amplification of publicity initiatives through brand owned channels.
- Oversee execution of content marketing initiatives, paid influencer outreach program, video content program and brand blog.
- With the support of the Assistant Manager, Brand Marketing, oversee the creative production program for brand marketing and communications initiatives, product marketing priorities, and more.

**Talent & Culture (15%)**
- Attract, develop, retain, and motivate top talent to execute our business strategy and drive superior results.
- The direct management of Assistant Manager, Brand Marketing and Assistant Manager, Brand Content. Provide ongoing coaching, feedback, and development opportunities to grow staff.
- Demonstrate leadership by aligning the team, fostering a winning culture, and ensuring engagement, growth, and performance.
- Act as a consultant, guiding wider product marketing team on author/product specific marketing efforts to develop campaign development skills across the group.

**Results & Analysis (15%)**
- Conduct robust post-analysis with key stakeholders on brand marketing initiatives, programs, and tests, ensuring timely delivery of results and insights.
- Evaluate KPI performance of brand initiatives, conduct competitive analysis and monitor industry trends to propose effective optimization tactics.
- Monitor Harlequin’s brand equity in collaboration with the insights team.

***

**Communication (10%)**
- Enhance communication, planning, alignment, and marketing information sharing across the wider marketing and communication team.
- Ensure on time development and communication of plans to meet stakeholder needs.
- Engage in knowledge sharing including results, insights from content marketing initiatives and on-going changes in the content marketing with broader brand team.
- Develop best practices and training material and work closely with t

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